United Way of Mahaska County

The Challenge Vaccines have been a normal part of American wellness routines for decades. But in rural Mahaska County, Iowa, misinformation surrounding the COVID-19 vaccines cast doubt on their safety and efficacy, resulting in low vaccination rates among young and working-age residents. To combat the rise in vaccine hesitancy, United Way of Mahaska County received […]

City of Waterloo

The Challenge The City of Waterloo is gaining momentum, recruiting businesses, redeveloping its downtown, and leading in technology and infrastructure investments. But the city suffers from a perception problem driven by decades-old economic and social issues, and a small but vocal group was controlling the narrative. Many residents are unaware of all the positive work […]

The Lester Buresh Center

The Lester Buresh Center The Challenge For years, the City of Mount Vernon dreamt of building a community center that could host everything from children’s sports to senior coffee groups. After decades of planning, the city was finally ready to bring their vision to life. That’s when they turned to de Novo for help branding, […]

North Liberty

The City of North Liberty The Challenge In the last 20 years the population of North Liberty has skyrocketed, bringing change and opportunity to the small, tight-knit community. To better reflect the city as it stands today—and where it’s heading—the city of North Liberty decided it was finally time to refresh their brand. Industry The […]

Experience Waterloo

Experience Waterloo The Challenge In 2017, a change of leadership brought a new vision, ideas and life to the Waterloo Convention and Visitors Bureau. The organization was backing away from a more traditional approach to destination marketing centered around promoting events and attractions. Instead, they were moving towards something fresher: destination MAKING. In other words, […]