The Lester Buresh Center

The Lester Buresh Center The Challenge For years, the City of Mount Vernon dreamt of building a community center that could host everything from children’s sports to senior coffee groups. After decades of planning, the city was finally ready to bring their vision to life. That’s when they turned to de Novo for help branding, […]

BioConnect Iowa

BioConnect Iowa The Challenge The Iowa Innovation Council has long been an important resource for bioscience innovators hoping to get new business ideas off the ground. Their mission is simple—connect Iowa’s brightest thinkers to the funding, mentorship and supports they need to successfully launch their ventures. But a generic name and poor brand recognition led […]

IntelliSee

IntelliSee The Challenge When de Novo first met with the brains behind IntelliSee (a company that uses artificial intelligence to visually detect threats to human safety), the startup had cool tech, limitless potential and the ambition to match. But their first product was still in development. And they had no brand, logo or identity to […]

Aura Cacia

Aura Cacia The Challenge Aura Cacia partnered with de Novo to attract and convert new audiences. They wanted to reposition their brand as young and fierce, with a focus on emotional wellness. Together, we developed a digital campaign, “Own It,” to help people find balance in their lives, embrace their imperfections and love themselves unabashedly. […]

Experience Waterloo

Experience Waterloo The Challenge In 2017, a change of leadership brought a new vision, ideas and life to the Waterloo Convention and Visitors Bureau. The organization was backing away from a more traditional approach to destination marketing centered around promoting events and attractions. Instead, they were moving towards something fresher: destination MAKING. In other words, […]