Experience Waterloo

Community, Workforce & Economic Development

The Waterloo Convention and Visitors Bureau sought de Novo’s help refreshing their 20+ year old brand. The client wanted a new name and logo to reflect the positive changes taking place in the city that would capture the excitement and pride felt among residents.

It was important for the new branding to encourage visitors to immerse themselves in the local culture and savor the experience. From this, a new name and brand emerged—Experience Waterloo. We created an accompanying logo that is vibrant and colorful, and that creates a sense of optimism. We also rolled out a social campaign to introduce the new brand and increase engagement among residents and visitors.