Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Think Fresh – Episode 8: Planning For the Next Budget Year

We just couldn’t stay away and are back with one more episode of Think Fresh as this year draws to a close.
Venn Diagram showing overlap of important factors in marketing success

The Venn Diagram of Getting (Marketing) Shit Done

When you have two loci of control, internal and external, you need the elements of each to intersect in order to make your marketing campaign, plan or project work. The

How User-Generated Content Can Boost Your Business

What is user-generated content? It’s like the digital version of word-of-mouth, and it could be a crucial aspect of success for your brand.

Reddit On the Rise: How to Advertise Without Getting Roasted

Reddit is popping up everywhere in search results, in the news, and maybe even in your everyday conversation. It’s time to stop overlooking it and start incorporating it into your

Amplify City Communications: Why Marketing Agencies Make The Perfect Partner

Through key marketing principles, cities can streamline messaging, reach audiences where and when it matters, and build a recognizable identity that fosters a stronger community and promotes growth.

Think Fresh – Episode 7: Powering Cities Through Communications

Links: City of Mount Vernon Website: https://cityofmtvernon-ia.gov/

Messaging Matters: Identifying Your Messaging Strategy and Needs

Ever read or heard something that made you feel? Happy. Angry. Inspired. It was likely the result of good writing. So, let’s talk about messaging.

Think Fresh – Episode 6: S&M: You Know, Sales & Marketing

In this episode, we welcome Jill Mast, de Novo’s VP, Director of Client Services and former Pancheros commercial extra, to chat S&M (Sales & Marketing!) and how both departments can—and

Using AI for Data Organization and Analysis

Will AI compromise creative work? It’s the burning question across our landscape. With the rise of generative AI, people (including us) are rightfully concerned about its impact on creators. So,

Quit Stressing Over Image Sizes—We’ve Got You

Whether you are a marketer, a business owner or a traditional user, we’ve all experienced that heart-dropping moment when you hit “save” on a cover image and suddenly—it doesn’t look

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