Fresh Thinking
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Chad Cooper

Crystal ball, magnifying glass, paintbrush, and the year 2026.

Sell-By Date: 2026 de Novo Department Insights

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Person sitting cross-legged with a laptop, surrounded by icons.

What Makes Great Marketing?

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Light bulb and sketchbook.

Marketing in the Age of Average

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Heart with sparkles connected by arrow to target bullseye, representing purpose-driven marketing strategy

The Power of Purpose-Driven Marketing

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Illustration showing a brain icon and heart icon connected by a line, representing the integration of analytical thinking and emotional intelligence in marketing strategy

Messaging Matters: Identifying Your Messaging Strategy and Needs

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Hand touching an AI brain circuit diagram connected to marketing tools including analytics, play button, settings, security, cloud storage, messaging, search, and target icon

Using AI for Data Organization and Analysis

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The Communicator Awards logo with two stylized trophy figures in gold and silver, alongside a thumbs-up hand gesture and colorful confetti on a turquoise and yellow background

de Novo Wins Four Communicator Awards

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Hermes Creative Awards logo featuring two winged trophy designs in silver and gold, with a hand in the center, representing creative achievement and recognition

de Novo Wins Four Hermes Creative Awards

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Spiral notebook labeled 'FIELD GUIDE' with a pencil, lightbulb, and professional video camera on tripod representing creative content production

Your Field Guide to Video Storytelling

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