Aura Cacia

“Own It” Brand Lift Campaign

When our friends at Aura Cacia asked to partner with de Novo on a brand lift campaign to better connect with their adoring (and soon-to-be) fans, we couldn’t wait to get started.

While they already had a strong theme to work off of—“Own It,” an imperative for their fans to embrace their natural selves—they came to us to create a narrative around the theme and bring their brand philosophy to life.

While we got to work concepting, scripting and filming a video as disruptive and real as the Aura Cacia brand, we began planning for a series of digital ads using original photography taken on the video shoot. We also created a microsite to house the video and highlight products that were used throughout the campaign.

The result is one of our proudest moments as an agency.