United Way of Mahaska County

The Challenge Vaccines have been a normal part of American wellness routines for decades. But in rural Mahaska County, Iowa, misinformation surrounding the COVID-19 vaccines cast doubt on their safety and efficacy, resulting in low vaccination rates among young and working-age residents. To combat the rise in vaccine hesitancy, United Way of Mahaska County received […]

ECR Llama Campaign

East Central Region Mental Health Services The Challenge As COVID-19 upended our lives, another public health emergency was growing larger by the day—Americans were experiencing mental health symptoms at an increasing rate, and few were getting the professional help they needed. The pandemic exacerbated this crisis, thrusting mental health challenges—and potential treatments—into the public spotlight. […]

Linn County Public Health

The Challenge First, COVID-19 came for the world—then the world came after COVID-19. Within a year of the first reported case, scientists developed multiple vaccines proven to both reduce the transmissibility of the virus and prevent severe infection. This was supposed to be the hard part. But as it turned out, the bigger feat would […]

Rally CAP

Cedar Rapids Metro Economic Alliance The Challenge The COVID-19 Pandemic forced many local businesses to close, cut back hours or change the way they traditionally conducted business. Stay at home recommendations also meant that many consumers were not visiting local shops. In a sentence? Business was HURTING. Industry The Work Our Approach Our approach was […]

Aura Cacia

Aura Cacia The Challenge Aura Cacia partnered with de Novo to attract and convert new audiences. They wanted to reposition their brand as young and fierce, with a focus on emotional wellness. Together, we developed a digital campaign, “Own It,” to help people find balance in their lives, embrace their imperfections and love themselves unabashedly. […]

Experience Waterloo

Experience Waterloo The Challenge In 2017, a change of leadership brought a new vision, ideas and life to the Waterloo Convention and Visitors Bureau. The organization was backing away from a more traditional approach to destination marketing centered around promoting events and attractions. Instead, they were moving towards something fresher: destination MAKING. In other words, […]