Rally CAP

Rally C.A.P. portfolio page cover with logo

Cedar Rapids Metro Economic Alliance The Challenge The COVID-19 Pandemic forced many local businesses to close, cut back hours or change the way they traditionally conducted business. Stay at home recommendations also meant that many consumers were not visiting local shops. In a sentence? Business was HURTING. Industry The Work Our Approach Our approach was […]

Aura Cacia

Aura Cacia portfolio page cover with logo and text reading Own It.

Aura Cacia The Challenge Aura Cacia partnered with de Novo to attract and convert new audiences. They wanted to reposition their brand as young and fierce, with a focus on emotional wellness. Together, we developed a digital campaign, “Own It,” to help people find balance in their lives, embrace their imperfections and love themselves unabashedly. […]

Experience Waterloo

Experience Waterloo portfolio page cover with logo

Experience Waterloo The Challenge In 2017, a change of leadership brought a new vision, ideas and life to the Waterloo Convention and Visitors Bureau. The organization was backing away from a more traditional approach to destination marketing centered around promoting events and attractions. Instead, they were moving towards something fresher: destination MAKING. In other words, […]