Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

de Novo Drinks: Solicherry Confinement

Ah, 2020. Like the world’s longest game of blackjack—the hits just keep coming. It’s funny (and also cruel) that when we need each other the most, it’s never been more

Sometimes You Need a Creative Escape

  Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation?

Open for Business? Get Ready for Questions

  No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic. In Iowa, where most COVID-related restrictions have already been lifted, a good

This Is How You OWN IT

The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards! The Communicator Awards is a leading international

The New Thing: Still Video

  With the ever-expanding digital landscape, the desire for video has exploded over the last decade. At this point, virtually every social media platform you can think of can be

Keep Calm and Carry On… With Precautions

We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the COVID-19 outbreak.

Into the Woods: A Refresher Course in Brand Refreshes

No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But

Breaking the Valentine’s Marketing Mold

The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is

Choose Your Own Super Bowl Ad-venture

Sunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks

Developing Your Marketing Budget

It’s a dance every year—create a budget out of hazy projections and then try to justify it. Ugh. Sometimes you just need somewhere to start from. Every industry has different

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