Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
How to Write a Simple but Effective Brand Positioning Statement
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- Heather Friedman
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You’ve been told you need a mission statement, a vision statement and now a brand positioning statement? Are you feeling overwhelmed? Don’t. Brand positioning statements are meant to be simplified
What’s in a Name?
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- Zach Zingula
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Naming your company something memorable, unique and globally useful can be a challenge. Now imagine naming your company but finding that the name doesn’t resonate with your intended target. Or
How to Work with an Ad Agency
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- Lydia Sax
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Working with a marketing/advertising agency can be a truly rewarding experience. When you choose to work with an agency (like de Novo), you are gaining an entire creative collective that
de Novo 2016 Fall Intern: Zach Zingula
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- Zach Zingula
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Fall 2016 was definitely one for the books. From the infamous flood to hanging out with Ludacris, it’s been a wild ride for everyone at de Novo, especially our
2017 Pantone Color of the Year
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- Jen Neumann
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The 2017 Pantone Color of the Year is Finally Here (And Despite the Snow, Things Are Still Looking Green) Every December, Pantone releases their Color of the Year. It’s an
Attracting New Audiences to Modern Museums, Libraries and Non-Profits
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- Jen Neumann
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As volunteer and audiences change, non-profits must change their approach to attract and retain new audiences. Many existing non-profits are facing a crisis. As their core audience and volunteer base
de Novo 2016 Summer Intern: Maddie Young
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- Max Johnson
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With the summer months coming to a close, our summer intern, Maddie Young‘s time at de Novo also came to an end. Over the course of the summer, Maddie worked
How Can Businesses Use Pokemon Go?
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- Max Johnson
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It’s week number three of the Pokémon Go craze and the mobile app has dominated the news – from users walking off cliffs to crashing into police cars. In our
Will Pokemon Go Make AR a Reality?
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- Jen Neumann
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You’ve seen the hordes in the parks, on the trails, skulking around your business or neighborhood. PokemonGO landed square in the middle of society and has caught on like a
The Pokémon GO Craze: Explained
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- Ryan Shenefelt
- on
If you have been outside since Thursday you have probably seen a hoard of 15-30 year olds walking around staring at their phones. They’re not just extremely interested in a
