Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Confessions of a Creative Ball Hog

(AKA – what Improv Taught is Teaching Me)   I started taking improv classes through our local community theater earlier this year. While my kids like to say I’m having

The Voice of Your Brand

I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that

Motion in Email: Why is my Inbox so Wiggly?

You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically

Junior League: Bridging the GAP program

Junior League of Cedar Rapids is an incredible group of women who volunteer their time to make a difference in our community. They focus their efforts on supporting and advocating

Another Intern Bites the Dust…

As I finish up my internship at de Novo, I am now entering a period where I will be interviewing to take the next step in my career. I know

Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan

On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff – this time on an American Airlines flight. The

Why Big Brands Are Screwing Up

A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white

Connecting Your Audience & Message Through Emotion

Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It’s not a new concept, but research continues to evolve around the how and

Why Marketing (Sometimes) Doesn’t Happen

When you have two loci of control, internal and external, you need the elements of each to intersect in order to make your marketing campaign, plan or project work. The

7 Podcasts for All the Feels #TRYPOD

Outside observers will probably note that I'm a pretty quiet person. But this brain of mine? ALWAYS chattering. I'm constantly thinking about a million and six things, and the subject
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