United Way of Mahaska County
The Challenge Vaccines have been a normal part of American wellness routines for decades. But in rural Mahaska County, Iowa, misinformation surrounding the COVID-19 vaccines cast doubt on their safety and efficacy, resulting in low vaccination rates among young and working-age residents. To combat the rise in vaccine hesitancy, United Way of Mahaska County received […]
ECR Llama Campaign
East Central Region Mental Health Services The Challenge As COVID-19 upended our lives, another public health emergency was growing larger by the day—Americans were experiencing mental health symptoms at an increasing rate, and few were getting the professional help they needed. The pandemic exacerbated this crisis, thrusting mental health challenges—and potential treatments—into the public spotlight. […]
Linn County Public Health
The Challenge First, COVID-19 came for the world—then the world came after COVID-19. Within a year of the first reported case, scientists developed multiple vaccines proven to both reduce the transmissibility of the virus and prevent severe infection. This was supposed to be the hard part. But as it turned out, the bigger feat would […]
BioConnect Iowa
BioConnect Iowa The Challenge The Iowa Innovation Council has long been an important resource for bioscience innovators hoping to get new business ideas off the ground. Their mission is simple—connect Iowa’s brightest thinkers to the funding, mentorship and supports they need to successfully launch their ventures. But a generic name and poor brand recognition led […]
Rally CAP
Cedar Rapids Metro Economic Alliance The Challenge The COVID-19 Pandemic forced many local businesses to close, cut back hours or change the way they traditionally conducted business. Stay at home recommendations also meant that many consumers were not visiting local shops. In a sentence? Business was HURTING. Industry The Work Our Approach Our approach was […]
IntelliSee
IntelliSee The Challenge When de Novo first met with the brains behind IntelliSee (a company that uses artificial intelligence to visually detect threats to human safety), the startup had cool tech, limitless potential and the ambition to match. But their first product was still in development. And they had no brand, logo or identity to […]
North Liberty
The City of North Liberty The Challenge In the last 20 years the population of North Liberty has skyrocketed, bringing change and opportunity to the small, tight-knit community. To better reflect the city as it stands today—and where it’s heading—the city of North Liberty decided it was finally time to refresh their brand. Industry The […]
Aura Cacia
Aura Cacia The Challenge Aura Cacia partnered with de Novo to attract and convert new audiences. They wanted to reposition their brand as young and fierce, with a focus on emotional wellness. Together, we developed a digital campaign, “Own It,” to help people find balance in their lives, embrace their imperfections and love themselves unabashedly. […]
Brucemore
Brucemore The Challenge Preserving a single historic structure is no easy feat. Now add six more outbuildings and 26-acres of painstakingly manicured landscape to the mix, and you’re in for a hell of a ride. Just ask Brucemore, the historic gem of Cedar Rapids. Although plans were made to sustain it in the 1980s, the […]
Experience Waterloo
Experience Waterloo The Challenge In 2017, a change of leadership brought a new vision, ideas and life to the Waterloo Convention and Visitors Bureau. The organization was backing away from a more traditional approach to destination marketing centered around promoting events and attractions. Instead, they were moving towards something fresher: destination MAKING. In other words, […]
