BioConnect Iowa

BioConnect Iowa portfolio page cover with logo

BioConnect Iowa The Challenge The Iowa Innovation Council has long been an important resource for bioscience innovators hoping to get new business ideas off the ground. Their mission is simple—connect Iowa’s brightest thinkers to the funding, mentorship and supports they need to successfully launch their ventures. But a generic name and poor brand recognition led […]

Rally CAP

Rally C.A.P. portfolio page cover with logo

Cedar Rapids Metro Economic Alliance The Challenge The COVID-19 Pandemic forced many local businesses to close, cut back hours or change the way they traditionally conducted business. Stay at home recommendations also meant that many consumers were not visiting local shops. In a sentence? Business was HURTING. Industry The Work Our Approach Our approach was […]

IntelliSee

IntelliSee portfolio page cover with logo

IntelliSee The Challenge When de Novo first met with the brains behind IntelliSee (a company that uses artificial intelligence to visually detect threats to human safety), the startup had cool tech, limitless potential and the ambition to match. But their first product was still in development. And they had no brand, logo or identity to […]

North Liberty

North Liberty portfolio page cover with logo

The City of North Liberty The Challenge In the last 20 years the population of North Liberty has skyrocketed, bringing change and opportunity to the small, tight-knit community. To better reflect the city as it stands today—and where it’s heading—the city of North Liberty decided it was finally time to refresh their brand. Industry The […]

Aura Cacia

Aura Cacia portfolio page cover with logo and text reading Own It.

Aura Cacia The Challenge Aura Cacia partnered with de Novo to attract and convert new audiences. They wanted to reposition their brand as young and fierce, with a focus on emotional wellness. Together, we developed a digital campaign, “Own It,” to help people find balance in their lives, embrace their imperfections and love themselves unabashedly. […]

Brucemore

Brucemore portfolio page cover with logo

Brucemore The Challenge Preserving a single historic structure is no easy feat. Now add six more outbuildings and 26-acres of painstakingly manicured landscape to the mix, and you’re in for a hell of a ride. Just ask Brucemore, the historic gem of Cedar Rapids. Although plans were made to sustain it in the 1980s, the […]

Experience Waterloo

Experience Waterloo portfolio page cover with logo

Experience Waterloo The Challenge In 2017, a change of leadership brought a new vision, ideas and life to the Waterloo Convention and Visitors Bureau. The organization was backing away from a more traditional approach to destination marketing centered around promoting events and attractions. Instead, they were moving towards something fresher: destination MAKING. In other words, […]