Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Into the Woods: A Refresher Course in Brand Refreshes
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- de Novo
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No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But
Breaking the Valentine’s Marketing Mold
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- Matt Browning
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The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is
Choose Your Own Super Bowl Ad-venture
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- Annie Sexton
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Sunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks
Developing Your Marketing Budget
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- Jen Neumann
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It’s a dance every year—create a budget out of hazy projections and then try to justify it. Ugh. Sometimes you just need somewhere to start from. Every industry has different
Taking Learning to the MAX
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- Rebecca Skalsky
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Call me a huge nerd, but I’ve always loved to learn. Whether it stems from wanting to better myself or rise to a new challenge, the desire to expand my
Use the Right Digital Channel to Reach Your Marketing Goals
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- Taylor Gehrls
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So you want to promote your newly launched brand, boost your lead pipeline and improve your customer experience. Great! But is your digital strategy in line with these goals? We
Skip the Boring Holiday Card & Get Creative
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- Jen Neumann
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Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, “Great idea! We aren’t into the holiday season yet,
de Novo Drinks: The Happy Camper
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- Annie Sexton
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It’s fall, ya’ll, and there’s something about the changing leaves and the crisp, autumn air that makes for the perfect time to step away and recharge. That’s why every
Oh, and One More Thing…
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- Heather Friedman
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As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic. Thirteen years ago, I had an idea for
Why Nostalgia Marketing Works
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- Jen Neumann
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In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the
