Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Taking Learning to the MAX
- by
- Rebecca Skalsky
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Call me a huge nerd, but I’ve always loved to learn. Whether it stems from wanting to better myself or rise to a new challenge, the desire to expand my
Use the Right Digital Channel to Reach Your Marketing Goals
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- Taylor Gehrls
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So you want to promote your newly launched brand, boost your lead pipeline and improve your customer experience. Great! But is your digital strategy in line with these goals? We
Skip the Boring Holiday Card & Get Creative
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- Jen Neumann
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Last week at de Novo, we received a Halloween card from a company that shall remain nameless. At first I thought, “Great idea! We aren’t into the holiday season yet,
de Novo Drinks: The Happy Camper
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- Annie Sexton
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It’s fall, ya’ll, and there’s something about the changing leaves and the crisp, autumn air that makes for the perfect time to step away and recharge. That’s why every
Oh, and One More Thing…
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- Heather Friedman
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As I wrap up my last week at de Novo before retiring and starting a new chapter, I am feeling nostalgic. Thirteen years ago, I had an idea for
Why Nostalgia Marketing Works
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- Jen Neumann
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In our summer series on nostalgia in marketing, we’ve written a lot about what people are interested in. As our official amateur/armchair behavioral economist, I want to dig into the
A Thirst for Nostalgia
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- Rebecca Skalsky
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If you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly
Insights from the de Novo Intern
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- Hayden Means
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What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome
Video Game Nostalgia Comes Full Circle
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- Mara Swenson
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The Golden Age of the Arcade Video game technology has been quickly advancing since the first console, the Magnavox Odyssey, came out in 1972. When it was first brought to
How Flexi(ble) Are You?
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- Ryan Shenefelt
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If I’m being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle’s den. Now, they’re
