Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Why Big Brands Are Screwing Up
- by
- Jen Neumann
- on
A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white
Connecting Your Audience & Message Through Emotion
- by
- Jen Neumann
- on
Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It’s not a new concept, but research continues to evolve around the how and
7 Podcasts for All the Feels #TRYPOD
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- Annie Sexton
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Outside observers will probably note that I'm a pretty quiet person. But this brain of mine? ALWAYS chattering. I'm constantly thinking about a million and six things, and the subject
7 Tips for Giving Your Graphic Designer Better Feedback
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- Rebecca Skalsky
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Graphic designers play an integral role in the marketing world. From print advertising to designing for a digital platform, these creative individuals have the challenging task of translating messages and
StarTalk Radio – Pop-sci at Its Finest #TRYPOD
- by
- de Novo
- on
Ever wonder what would happen if you could beam onto the Enterprise, what it’s like to fall into a black hole, or if androids really could dream about electric sheep?
Ted Talks to Go #TRYPOD
- by
- Heather Friedman
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On 11/11/11, we partnered with ICAD to produce TEDxIowaCity, a day filled with inspiring speakers, great music and the highly popular, Dr. Terry Wahls who shared her story of better
Sooo Many White Guys #trypod
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- Ryan Shenefelt
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The Run Down Sooo Many White Guys (yes, with three Os) is a podcast featuring Phoebe Robinson of “2 Dope Queens” and her producer turned “White Robin Quivers,” Joanna Solataroff.
Want to Think Like de Novo? #TRYPOD With Us!
- by
- Jen Neumann
- on
Do you listen to podcasts? Podcast listening grew 23% between 2015 and 2016, with more than 57 million folks tuning in to podcasts last year. Mobility, automation and choice are
Facebook Rolls Out New Job Posting Feature
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- Max Johnson
- on
Looking for another way to advertise a job opening for your company? Enter "Facebook Jobs." This new job posting feature, unveiled in mid-February, allows employers to post job openings on
Five Tips for Naming Your Business
- by
- Heather Friedman
- on
Congratulations on identifying a need in the market that only you can fill. Giving that entity a name can be one of the most important business decisions you’ll make. Can
