Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

7 Tips for Giving Your Graphic Designer Better Feedback

Graphic designers play an integral role in the marketing world. From print advertising to designing for a digital platform, these creative individuals have the challenging task of translating messages and

StarTalk Radio – Pop-sci at Its Finest #TRYPOD

Ever wonder what would happen if you could beam onto the Enterprise, what it’s like to fall into a black hole, or if androids really could dream about electric sheep?

Ted Talks to Go #TRYPOD

On 11/11/11, we partnered with ICAD to produce TEDxIowaCity, a day filled with inspiring speakers, great music and the highly popular, Dr. Terry Wahls who shared her story of better

Sooo Many White Guys #trypod

The Run Down Sooo Many White Guys (yes, with three Os) is a podcast featuring Phoebe Robinson of “2 Dope Queens” and her producer turned “White Robin Quivers,” Joanna Solataroff.

Want to Think Like de Novo? #TRYPOD With Us!

Do you listen to podcasts? Podcast listening grew 23% between 2015 and 2016, with more than 57 million folks tuning in to podcasts last year. Mobility, automation and choice are

Facebook Rolls Out New Job Posting Feature

Looking for another way to advertise a job opening for your company? Enter "Facebook Jobs." This new job posting feature, unveiled in mid-February, allows employers to post job openings on

Five Tips for Naming Your Business

Congratulations on identifying a need in the market that only you can fill. Giving that entity a name can be one of the most important business decisions you’ll make. Can

Snapchat Geofilters are the new Scout Badge

  Snapchat. Gamification. Geofilters. Selfies. These are words that will make a seasoned marketer’s head spin. But before you completely chalk this latest social media trend up to “the kids,”

Ten Lessons in Ten Years

Ask anyone who knows me well, I’m not big on anniversaries and often don’t remember important personal dates. So, as we were discussing our Tenth Anniversary, I struggled to pinpoint

How to Write a Simple but Effective Brand Positioning Statement

You’ve been told you need a mission statement, a vision statement and now a brand positioning statement? Are you feeling overwhelmed? Don’t. Brand positioning statements are meant to be simplified

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