Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
The Power of Purpose-Driven Marketing
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- Chad Cooper
- on
Your company or organization is more than a name and annual revenue. Your mission is more than a statement. Your values are more than a bulleted list. Enter purpose-driven marketing:
Think Fresh – Episode 8: Planning For the Next Budget Year
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- Podcast Team
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We just couldn’t stay away and are back with one more episode of Think Fresh as this year draws to a close.
The Venn Diagram of Getting (Marketing) Shit Done
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- Jen Neumann
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When you have two loci of control, internal and external, you need the elements of each to intersect in order to make your marketing campaign, plan or project work. The
How User-Generated Content Can Boost Your Business
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- Olivia Opat
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What is user-generated content? It’s like the digital version of word-of-mouth, and it could be a crucial aspect of success for your brand.
Reddit On the Rise: How to Advertise Without Getting Roasted
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- Jen Neumann
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Reddit is popping up everywhere in search results, in the news, and maybe even in your everyday conversation. It’s time to stop overlooking it and start incorporating it into your
Amplify City Communications: Why Marketing Agencies Make The Perfect Partner
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- Kassie Hensel
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Through key marketing principles, cities can streamline messaging, reach audiences where and when it matters, and build a recognizable identity that fosters a stronger community and promotes growth.
Think Fresh – Episode 7: Powering Cities Through Communications
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- Podcast Team
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Links: City of Mount Vernon Website: https://cityofmtvernon-ia.gov/
Messaging Matters: Identifying Your Messaging Strategy and Needs
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- Chad Cooper
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Ever read or heard something that made you feel? Happy. Angry. Inspired. It was likely the result of good writing. So, let’s talk about messaging.
Think Fresh – Episode 6: S&M: You Know, Sales & Marketing
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- Podcast Team
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In this episode, we welcome Jill Mast, de Novo’s VP, Director of Client Services and former Pancheros commercial extra, to chat S&M (Sales & Marketing!) and how both departments can—and
Using AI for Data Organization and Analysis
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- Chad Cooper
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Will AI compromise creative work? It’s the burning question across our landscape. With the rise of generative AI, people (including us) are rightfully concerned about its impact on creators. So,
