Uncover & Understand
Prospect Meadows is in Iowa’s eastern Linn County. The eight fields on 128 acres host more than 1,000 traveling teams and 900 local games and practices a year.
Through initial conversations with the team at Prospect Meadows, one thing became clear: this place is an economic driver. A commissioned third-party report showed that 141,000 people from around the country visited Prospect Meadows in 2024, generating $14.9 million in new spending.
Our mission was to tell that story through the magic of baseball.
Ideate & Implement
Video is the perfect medium for showing and telling. We quickly realized that a video would serve as a powerful tool for fundraising efforts. But to craft a compelling video, you need a great concept. We had impressive numbers. We had social proof. Now we needed a way to bring all those aspects together.
Developing a direction inspired by the game of baseball, we created Headed Toward Home. This concept helped guide our visual approach and subsequent interview questions.
We conducted three interviews in the span of a week with prominent supporters, including former Major League player Ryan Sweeney.
Working off a compressed timeline to launch in conjunction with the start of baseball season, our video team used a mix of on-camera interviews, captured b-roll, and existing footage to touch on Prospect Meadows’ history, importance to the area, and vision for the future.
Refine & Refresh
Impressed by our concept-based approach, messaging, and video work, the team at Prospect Meadows asked if we could also bolster their public relations strategy.
We outlined a year-long topic calendar for social posts and press releases aligned with prominent events. We also drafted ad copy, helped develop an editorial, and prepped for additional press releases throughout the year to coincide with major developments.
The Refreshingly Meaningful Part
Through a multi-pronged plan that leveraged messaging, video, and intentional public relations, we refined Prospect Meadows’ fundraising efforts and increased their visibility. The video is featured prominently on their website and fundraising materials while the editorial was picked up by both the Corridor Business Journal and Cedar Rapids Gazette. That’s what we call a home run!
