Will AI compromise creative work?
It’s the burning question across our landscape. With the rise of generative AI, people (including us) are rightfully concerned about its impact on creators.
So, what’s the answer? AI poses a threat for those who don’t recognize the intrinsic (and human) value of creativity. AI is a powerful tool—as many of us have come to realize—but it’s not a replacement for human ingenuity. The role of AI will evolve, and certain agencies are already using it to refine and bolster projects, but human creators should always drive the approach.
Instead, AI can empower creative work by taking over time-consuming tasks and allowing humans to focus on what they do best—using their lived experiences to express themselves in ways that connect.
In the coming weeks, months, and years, the ability to understand and leverage AI effectively and ethically will define your organization. If done right, embracing AI can lead to higher efficiency and greater innovation, elevating our creativity instead of diminishing it.
What's the Best Current Use for AI?
Let's talk data organization and analysis.
Confession: Many of us don’t like spreadsheets. This isn’t an earth-shattering statement.
And even those who are fond of an Excel doc want it clean, organized, and easy to understand.
We also might tolerate a PowerPoint, but only if it’s concise, compelling, and includes the key insights we need to know.
All of that is possible (and easier) with AI. What could once be long, arduous, and monotonous work can now be done in a matter of minutes with helpful AI tools. Gone are the days of manually sifting through mountains of data, trying to make sense of it all. AI can streamline these processes, saving you, your team, and your organization time and money. Leveraging the potential of AI to organize, synthesize, and summarize allows you to focus on bringing ideas to life.
Organize, Synthesize & Summarize (Let AI Do It)
Some have positioned generative AI as a great thought-starter, but we would challenge that mindset. Great ideas start from within (lived experience), and are amplified by collaboration. You need human ingenuity and interaction as the foundation of compelling work. We view AI as more of an information-gatherer, researcher, and clarifier. Here’s what we mean:
AI can collect data from multiple sources, organize it, and present it to you and an audience in a way that makes sense. From audience insights and competitor analysis to brand sentiment, AI can identify patterns and trends to help you make data-driven decisions. In turn, those details can inform your ideas and enlighten certain concepts and strategy.
With that said, it’s still important to fact-check the results to ensure accuracy. AI is good, but it’s prone to blunders. You still have to serve as the gatekeeper for what’s factual, up-to-date, and important to your work.
Ready to start exploring the possibilities? Let’s look at some of our top AI tools for organization and analysis.
Our Top AI Tools for Organization & Analysis
There are numerous AI tools focused on data scanning and research, but below are a few of our favorites based on resources, prevalence, and overall ease-of-use.
Tableau
Tableau is a central repository for your organization’s dashboards. Built on scientific research, Tableau makes data analysis faster, easier, and more intuitive. It allows you to analyze data quickly, providing immediate feedback as you go.
Domo
Domo is a comprehensive business management platform that connects to data in real-time, automating traditional reporting processes. With Domo, users can build visuals with fewer clicks, analyze data, build reports, and share insights with stakeholders in a matter of minutes.
Waldo
Waldo is an AI research assistant with the ability to collect and organize information from across the web. From brand audits and market profiles to audience analysis and cultural trends, Waldo delivers insights you can use to enlighten your strategy, differentiate yourself from competitors, and craft creative work.
PSA: We aren’t sponsored by these platforms; we just think they’re helpful and harness the beneficial power of AI!
Bringing It All Together
By exploring AI for data organization and analysis, your organization can stay ahead of the game while making smarter and faster decisions, allowing you more time to innovate and create. This is an opportunity to embrace AI as a catalyst for more brainstorming space, less stress, and greater creative freedom.
Interested in diving deeper on AI? Listen to a recent episode of our Think Fresh podcast to discover everything from insightful use cases and how to structure effective policies to new tools and budding innovations with our guest, Kathleen Perley.
Ready to create great work? Connect with us and let’s chat.
