Fresh Thinking
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Location Analytics

Take the guesswork out of understanding your audience. With our location analytics platform, de Novo unlocks privacy-first customer insights about who is visiting your location, when they arrive, where they come from, and even where they go afterward. By analyzing foot-traffic patterns and visitor behaviors, you get the knowledge you need to make smarter marketing decisions, maximize ROI, and stay ahead of the competition. See how we turn data into strategy.

Making Moves Through Location Analytics

We leverage a robust analytics platform to provide actionable tactics and strategies that make the data work for you. Our services include:

  • Demographic Deep Dives: Understand age, gender, household income, and education level to build detailed audience profiles.
  • Behavioral Patterns: See where your customers live, work, and shop—plus which locations they frequent before and after visiting your brick-and-mortar.
  • Traffic Trends: Identify peak visit times, average dwell times, and your audience’s preferred common routes.
  • Competitive Benchmarking: Compare foot traffic analysis, discover overlaps, and uncover opportunities for partnerships or cross-promotion initiatives.
  • Trade Area Visualization: Explore heatmaps to reveal your true trade area and pinpoint where your most loyal “superfans” reside.
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