We’re All in a Generative World

ChatGPT. Claude. Gemini. You’ve heard of them. Well, you now have to optimize your site and other platforms for generative engines like them.

Because search engine optimization (SEO) is no longer enough. It’s now AI and SEO. We’re in the era of generative engine optimization (GEO).

Think about the last time you searched for something on Google. The first thing you saw was the AI Overview. This section immediately answers your question or responds to your entry with detailed information in a summary.

People are also now increasingly turning to ChatGPT, Claude, and Gemini with questions and inquiries.

The information provided by ChatGPT, Claude, Gemini, and the AI Overview is cited and sourced from sites around the web. Those generative platforms are indexing websites and social media to return results. That’s when GEO enters the chat.
This form of AI search optimization focuses on the way people use generative platforms to seek information.

Our GEO services tailor your site to what and how people are asking questions. There are ways to write, format, and develop individual pages to make them more discoverable for generative engines. We can also craft your social media posts and show you how platforms like Reddit can help increase the chances you’re cited. Let’s call it cite-ability.

Why Generative Engine Optimization Matters

Your potential customers have needs and questions. You have answers and solutions. You want to show up more often. GEO is one major way you do it. It’s time to combine AI and SEO.

More citations. More visibility. Stronger credibility.

Ready to develop a GEO plan? Let’s talk!