Know Your Audience
We start by understanding who your audience is, both through conversations with you and data collection. Whether it’s leveraging the power of location analytics with a tool like Placer.ai, polling the public, or gathering keyword results, we curate our audience research and analysis to reveal valuable insights. Imagine being able to do the following:
- Understand how people perceive your business or organization.
- Determine your ideal customer or supporter.
- Track how many people visit your business, where they go before and after visiting, and the amount of traffic in a given area at specific times.
It’s all possible with our platforms and tools. But it doesn’t stop there. We then analyze and interpret the data. This is where having a skilled marketing team makes the difference. We translate data points into understandable takeaways and actionable next steps to make strategic moves based on our findings. We geek out over digital dashboards, virtual maps, and stat reports. This level of data comprehension produces tangible actions meant to help your business. We can use this information to do everything from identify trends and develop personas to build buyer profiles and refine digital ad targeting.
Why Audience Research and Analysis Matter
Without adequate, accurate, and interpreted data, you’re operating without the full picture. Accessing research and analyzing it allow you to finalize your budget, allocate advertising dollars, and reach your audience when it matters most. This is all in service to your goals. That might mean raising your brand awareness, refining your identity, or increasing engagement. Ready to uncover insights and use them to your competitive advantage? Connect with us.
