Our Approach
The Work
Our website design approach was simplistic yet effective, drawing attention to the content and navigation. Our team provided compelling copy that showcased CISS’s mission and the innovative ways it serves the central Iowa community. By focusing on clear calls to action and engaging content, our goal was to enhance user experience and drive more interactions with the site.
The Results
Our digital strategist observed a mixed bag of metrics. While the average views per user decreased from 2.38 to 2.12 and the average session duration dropped from 3:48 to 2:39, this can be interpreted positively. The streamlined navigation made it easier for users to find the info they needed, evidenced by the 10.9% decrease in average pages visited per user and the 30.3% decrease in average session duration. How we see it, users didn’t need to spend as much time on the site because what they needed was right in front of them, with just a click of a button. Another positive note, the average number of actions— also referred to as events—per user saw a significant increase of 173.5%, rising to 7.11 events per user. This surge indicates higher engagement and more effective calls-to-action on the new site.
These data points suggest that our redesign successfully enhanced user experience and engagement on the CISS website.
