Preserving a single historic structure is no easy feat. Now add six more outbuildings and 26-acres of painstakingly manicured landscape to the mix, and you’re in for a hell of a ride.
Just ask Brucemore, the historic gem of Cedar Rapids. Although plans were made to sustain it in the 1980s, the amount of money needed to run and maintain the sprawling estate was grossly underestimated. Enter de Novo. We helped Brucemore embark on their first ever capital campaign in 2018 to catch up on preservation needs and plan for realistic preservation spends in the future.
The campaign included a case statement and related collateral, as well as a compelling video giving viewers a look both in and outside the mansion. Along with showing how Brucemore shaped our city over the last 100+ years, we helped viewers imagine what would happen if the mansion, its history and legacy weren’t preserved. Imagery is powerful—but activating your audience’s imagination can be an even more potent force.
Think Fresh.
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