Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

New Year, New Space

At the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The

The In-house Marketing vs. Agency Model: A Story of Collaboration

In the world of marketing, there’s a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things

Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca

our visual identity—your logo, fonts, colors and overall style—is the face of your brand. It’s the first thing people notice about your company. And it’s the first thing they recall

The Oldest Intern: de Novo from the Perspective of a 37-Year-Old Intern

It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at

The Time to Trust?

Brands, companies and politicians are in a trust economy. Whether you’re staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United

Do Marketing and Politics Mix?

We’re living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest

Data that Rocks!

Over the last year Americans have become acutely aware of the fact that data is constantly being collected about our online and offline habits. While most of the stories we’ve

Jedi Data Analytics

Data analytics is a powerful tool for marketing, operational efficiency and understanding your business’ future growth path. Just like any other tool (a light saber, for example), it can be

Q&A: Annie & Braden Answer Everything You Want to Know About Vertical Video

It’s a familiar scene: you’re browsing vids on YouTube when all of a sudden, you chance upon a video that looks something like this: No, the white space isn’t

Is the Open Office Format Bad?

No, but your culture might not be right for it. Yet. A lot of articles are being published about how bad the open office environment is for employees and culture.

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