Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Nonprofit Spotlight: Bridging the G.A.P. with Junior League of Cedar Rapids
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- de Novo
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It Never Felt So Good to Declutter At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick
deMystifying Digital Audience Targeting
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- Matt Browning
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Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to
Rethink Your B2B Blogging Strategy
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- de Novo
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Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your
TL;DR – Stop Oversharing
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- Jen Neumann
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Summary of this blog: you’re writing too much. Keep it as brief as possible and then give them a link to more. Have you ever shown up for an event
New Year, New Space
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- Heather Friedman
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At the start of the new year, de Novo moved into our new office on the second floor of the Cherry Building—less than two months after signing the lease. The
The In-house Marketing vs. Agency Model: A Story of Collaboration
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- Jen Neumann
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In the world of marketing, there’s a cycle that happens with almost all brands that reach a certain size: as they expand, the CMO or C-level position decides that things
Q & A: Keeping Tabs on Your Brand Identity with Chris & Becca
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- Design Team
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The Oldest Intern: de Novo from the Perspective of a 37-Year-Old Intern
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- Matt Browning
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It ain’t easy making a career change at 37, and it can be especially daunting to be a 37-year-old intern in a completely new field, but coming to intern at
The Time to Trust?
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- Ryan Shenefelt
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Brands, companies and politicians are in a trust economy. Whether you’re staying in a hotel, buying a new hair straightener, grilling on your new grill, or voting for your United
Do Marketing and Politics Mix?
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- Heather Friedman
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We’re living in a time when many of us have CNN or NPR playing constantly in the background in an effort to keep up with the daily news, the latest
