Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Geico’s Greatest Hits Prove Solid Ad Strategy Can Be Timeless
- by
- Annie Sexton
- on
If it ain’t broke, don’t fix it. That seems to be the strategy Geico embraced earlier this year with their campaign, “The Best of Geico,” which had audiences celebrating Hump
We Never Go Out of Style
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- Hayden Means
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As the iconic Jay Gatsby once said, “Can’t repeat the past? Why of course you can!” The fashion industry exemplifies these famous words by its never-ending recycling of trends. It
The Nostalgic Pull of Saul Bass
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- Chris Moore
- on
To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an
New Coke, Who Dis?
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- de Novo
- on
New Coke is officially back. You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst
Community Branding: Be Yourself
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- Jen Neumann
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When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development organization or a
Elevate Your Video with Drone Footage
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- Andrew Ravera
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I love drones. One of the main reasons behind my obsession is the perspective they give. When you’re viewing something from 400ft or higher, you can’t help but feel a
Nonprofit Spotlight: Bridging the G.A.P. with Junior League of Cedar Rapids
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- de Novo
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It Never Felt So Good to Declutter At the start of the year, soft-spoken lifestyle guru Marie Kondo swept the world off our feet by getting us to finally pick
deMystifying Digital Audience Targeting
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- Matt Browning
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Long gone are the days when you just slapped your message on a billboard and hoped the right people drove by. Companies and organizations now expect to be able to
Rethink Your B2B Blogging Strategy
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- de Novo
- on
Blogs are an important part of your long-term marketing plan. They keep customers moving through the funnel. They lend authority to your business. And they drive organic traffic to your
TL;DR – Stop Oversharing
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- Jen Neumann
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Summary of this blog: you’re writing too much. Keep it as brief as possible and then give them a link to more. Have you ever shown up for an event
