Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
A Thirst for Nostalgia
- by
- Rebecca Skalsky
- on
If you would have offered me a beer five or so years ago, I wouldn’t have touched it with a 10-foot pole. But thanks to recommendations from friends, I slowly
Insights from the de Novo Intern
- by
- Hayden Means
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What was my first day at de Novo like, you may ask? Well for starters we made stress relief slime for team meeting and I was greeted with a “Welcome
Video Game Nostalgia Comes Full Circle
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- Mara Swenson
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The Golden Age of the Arcade Video game technology has been quickly advancing since the first console, the Magnavox Odyssey, came out in 1972. When it was first brought to
How Flexi(ble) Are You?
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- Ryan Shenefelt
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If I’m being honest, I have no clue how a record player works. Growing up, I would look at older models used as decoration in my uncle’s den. Now, they’re
Geico’s Greatest Hits Prove Solid Ad Strategy Can Be Timeless
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- Annie Sexton
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If it ain’t broke, don’t fix it. That seems to be the strategy Geico embraced earlier this year with their campaign, “The Best of Geico,” which had audiences celebrating Hump
We Never Go Out of Style
- by
- Hayden Means
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As the iconic Jay Gatsby once said, “Can’t repeat the past? Why of course you can!” The fashion industry exemplifies these famous words by its never-ending recycling of trends. It
The Nostalgic Pull of Saul Bass
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- Chris Moore
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To start, I don’t consider myself to be all that nostalgic. Maybe growing up in the Reagan-era 1980s had something to do with that. While I’m sure I’d get an
New Coke, Who Dis?
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- de Novo
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New Coke is officially back. You’re probably wondering why Coca-Cola, one of the biggest brands in the world, would decide to relive what went down as one of the worst
Community Branding: Be Yourself
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- Jen Neumann
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When we engage with a community entity for a branding or marketing initiative—whether it is a school district, a destination marketing organization, a city, an economic development organization or a
Elevate Your Video with Drone Footage
- by
- Andrew Ravera
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I love drones. One of the main reasons behind my obsession is the perspective they give. When you’re viewing something from 400ft or higher, you can’t help but feel a
