Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
de Novo Drinks: Solicherry Confinement
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- de Novo
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Ah, 2020. Like the world’s longest game of blackjack—the hits just keep coming. It’s funny (and also cruel) that when we need each other the most, it’s never been more
Sometimes You Need a Creative Escape
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- Jen Neumann
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Have you ever sat through a boring focus group? How about a forced brainstorming session where everyone looks awkwardly at their hands, or where one person monopolizes the conversation? Over
Open for Business? Get Ready for Questions
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- Digital Team
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No one likes receiving mixed messages. Especially not your customers. And especially not during a global pandemic. In Iowa, where most COVID-related restrictions have already been lifted, a good chunk
This Is How You OWN IT
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- Annie Sexton
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The de Novo team is SUPER excited to share that we have won an Award of Distinction from the 26th Annual Communicator Awards! The Communicator Awards is a leading international
The New Thing: Still Video
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- Video Team
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With the ever-expanding digital landscape, the desire for video has exploded over the last decade. At this point, virtually every social media platform you can think of can be
Keep Calm and Carry On… With Precautions
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- Jen Neumann
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We’ve been fielding a lot of communications this week regarding decisions businesses and organizations are making in order to protect employees, customers and the general public from the COVID-19 outbreak.
Into the Woods: A Refresher Course in Brand Refreshes
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- de Novo
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No brand is a static entity. As a business naturally evolves, its people, capabilities and culture change with it. Marketing materials will have to change too—this is a given. But
Breaking the Valentine’s Marketing Mold
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- Matt Browning
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The lead-up to Valentine’s Day is saturated with ads featuring couples who are deeply in love and seemingly never see each other with a hair out of place. This is
Choose Your Own Super Bowl Ad-venture
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- Annie Sexton
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Sunday, I was zoning in and out of watching the Super Bowl while mainly wondering how many potato chip crusted pickles were socially acceptable to eat in one sitting. (Thanks
Developing Your Marketing Budget
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- Jen Neumann
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It’s a dance every year—create a budget out of hazy projections and then try to justify it. Ugh. Sometimes you just need somewhere to start from. Every industry has different
