Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
2022 Predictions in Marketing & Tech
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- Jen Neumann
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Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up
Designers React to the 2022 Pantone Color of the Year – Very Peri
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- Design Team
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It’s the annual tradition advertisers have been waiting for: the unveiling of the Pantone Color of the Year. For 20+ years, Pantone’s Color of the Year has set the tone
Apple Just Called Bluff on “Email Open Rates”
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- Jen Neumann
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With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers. In
2021: Skip the Boring Holiday Card & Get Creative
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- Jen Neumann
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A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, “Great idea! We aren’t into the holiday season yet,
How Great Brands Lead with Mission & Values
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- Jen Neumann
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We have a saying around here: “Your brand is what people say about you when you’re not in the room. “ So many people equate brand with graphic identity, but
From Street-Team Rep to Summer Intern: My Time with de Novo Marketing
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- Jensen Smith
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A special thank you to our 2021 Summer Intern, Jensen, for writing this blog. We wish you luck in your final year and see nothing but great things in your
Shifting from “Post & Pray” to Nurturing a Workforce Pipeline
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- Jen Neumann
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If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe
Busting Common Design Myths
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- Rebecca Skalsky
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What comes to mind when you hear the words “graphic design”? Making things pretty for a living? Computer wizardry? A coffee-drinking, flannel-clad, Apple-product aficionado? While there may be some truth
ATTENTION: How to Grab It
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- Steve Maxfield
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The Important First Step Time, resources and budget all go into your marketing plan and materials. The best way to optimize all that work you’ve put in is making sure
Improve Your Tech Stack With a Platform Audit
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- Jen Neumann
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It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?” Over the years
