Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
How Great Brands Lead with Mission & Values
- by
- Jen Neumann
- on
We have a saying around here: “Your brand is what people say about you when you’re not in the room. “ So many people equate brand with graphic identity, but
From Street-Team Rep to Summer Intern: My Time with de Novo Marketing
- by
- Jensen Smith
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A special thank you to our 2021 Summer Intern, Jensen, for writing this blog. We wish you luck in your final year and see nothing but great things in your
Shifting from “Post & Pray” to Nurturing a Workforce Pipeline
- by
- Jen Neumann
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If you would have told me in 2007 that the work we do at de Novo would be so heavily involved in human resources, I would have laughed, and maybe
Busting Common Design Myths
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- Rebecca Skalsky
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What comes to mind when you hear the words “graphic design”? Making things pretty for a living? Computer wizardry? A coffee-drinking, flannel-clad, Apple-product aficionado? While there may be some truth
ATTENTION: How to Grab It
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- Steve Maxfield
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The Important First Step Time, resources and budget all go into your marketing plan and materials. The best way to optimize all that work you’ve put in is making sure
Improve Your Tech Stack With a Platform Audit
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- Jen Neumann
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It happens every year at budget time. Our accountant hands me a list of software companies and asks, “Are we continuing all of these subscriptions next year?” Over the years
6 Questions You Should Ask About Your Marketing Content
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- Steve Maxfield
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Let’s start by painting some pictures we’re all familiar with… You’re excited about the quality service your organization can deliver. You can’t wait to send out an email or postcard
If You Are Not Using an Integrated CRM, You Are Losing Data
- by
- Jen Neumann
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Excel spreadsheets, handwritten notes, emailing yourself details about a customer’s preferences . . . all of these are ways that we input and track information about our leads, prospects and
Barrier Studies: Understanding What Holds Back Business & Engagement
- by
- Jen Neumann
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This is the third time we’ve updated this post—it’s one of those blogs that has evolved as our client base has over the years. This time our refresh incorporates more
12 Logos in 12 Months: Reflections on a Year in Branding
- by
- Design Team
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1 year. 3 designers. 12 logos. YEP, WE HAD A PRETTY BUSY 2020. From branding new businesses to helping established companies expand and refresh their visual assets—we spent a lot
