Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner

Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this

How to Write a Marketing RFP

You’ve just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency that can provide you

Don’t Overlook These QR Code Best Practices

In 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog

5 Reasons to Refresh Your Website

A lot of hard work goes into planning and creating a website, and rightly so! It’s essentially the online storefront for your business, and you want it to be appealing

Overcoming Scotomas

Here’s your new business word of the day: Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field. Scotomas happen

2022 Predictions in Marketing & Tech

Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up

Designers React to the 2022 Pantone Color of the Year – Very Peri

It’s the annual tradition advertisers have been waiting for: the unveiling of the Pantone Color of the Year. For 20+ years, Pantone’s Color of the Year has set the tone

Apple Just Called Bluff on “Email Open Rates”

With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers. In

2021: Skip the Boring Holiday Card & Get Creative

A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, “Great idea! We aren’t into the holiday season yet,

How Great Brands Lead with Mission & Values

We have a saying around here: “Your brand is what people say about you when you’re not in the room. ” So many people equate brand with graphic identity, but

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