Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
The Rise of Artificial Intelligence (AKA: Will Robots Take My Job?)
- by
- Jen Neumann
- on
Artificial Intelligence (AI) has rocketed to center stage in just nine months, transforming industries and giving businesses a digital makeover. From its geeky origins to its current over-hyped state, AI
Threads: The New Twitter? Or Just Another Platform?
- by
- Jen Neumann
- on
Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made
Creative vs Strategic: Which Approach Produces the Best Results?
- by
- Jen Neumann
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Wouldn’t both be ideal? As long as I’ve owned de Novo, I’ve struggled with how to answer the question of whether we’re a “creative” or “strategic” firm. Lots of agencies
The Evolution of SEO: A Look at One of Our Greatest Tools
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- Kassie Hensel
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A voyage through the internet’s inception, predictable human antics, and the rule of our most superior search engine. The internet drives almost everything we do, both as businesses and as
Don’t Lose Your Data—Or Your Cool. Switch to GA4 Without Breaking a Sweat.
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- Ally Machala
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Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track their website’s performance. But in
Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner
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- Jen Neumann
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Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this
How to Write a Marketing RFP
- by
- Jen Neumann
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You’ve just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency that can provide you
Don’t Overlook These QR Code Best Practices
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- Jen Neumann
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In 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog
5 Reasons to Refresh Your Website
- by
- Kassie Hensel
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A lot of hard work goes into planning and creating a website, and rightly so! It’s essentially the online storefront for your business, and you want it to be appealing
Overcoming Scotomas
- by
- Jen Neumann
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Here’s your new business word of the day: Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field. Scotomas happen
