Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Don’t Lose Your Data—Or Your Cool. Switch to GA4 Without Breaking a Sweat.
- by
- Ally Machala
- on
Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track their website’s performance. But in
Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner
- by
- Jen Neumann
- on
Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this
How to Write a Marketing RFP
- by
- Jen Neumann
- on
You’ve just come from a meeting where you discussed the need for a new product launch/website/new logo/digital campaign/video, content marketing/or a relationship with a marketing agency that can provide you
Don’t Overlook These QR Code Best Practices
- by
- Jen Neumann
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In 2014, I wrote a blog that advised against using QR codes for business until they became native in everyone’s phone camera apps. In 2017, we published an updated blog
5 Reasons to Refresh Your Website
- by
- Kassie Hensel
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A lot of hard work goes into planning and creating a website, and rightly so! It’s essentially the online storefront for your business, and you want it to be appealing
Overcoming Scotomas
- by
- Jen Neumann
- on
Here’s your new business word of the day: Usually a medical term, a scotoma is a partial loss of vision—a blind spot in an otherwise normal visual field. Scotomas happen
2022 Predictions in Marketing & Tech
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- Jen Neumann
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Hello 2022! Looking back on trends from the past few years and talking with other marketing professionals and agency owners, I thought about some of the trends that showed up
Designers React to the 2022 Pantone Color of the Year – Very Peri
- by
- Design Team
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It’s the annual tradition advertisers have been waiting for: the unveiling of the Pantone Color of the Year. For 20+ years, Pantone’s Color of the Year has set the tone
Apple Just Called Bluff on “Email Open Rates”
- by
- Jen Neumann
- on
With recent changes to Apple’s privacy and security safeguards, those who relied on “Email Opens” as a key success metric are left holding a soggy bag of Thanksgiving leftovers. In
2021: Skip the Boring Holiday Card & Get Creative
- by
- Jen Neumann
- on
A few years ago, de Novo received a Halloween card from a company that shall remain nameless. At first I thought, “Great idea! We aren’t into the holiday season yet,
