Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Meta Mayhem: Navigating Facebook’s Social Media & Marketing Platform

Meta? I thought we were talking about Facebook. In October of 2021, Facebook changed their name to Meta, serving as the overarching name of the company that owns platforms such

Episode 1: The Unicorn Hunters

On our first episode, we cover some common terms from our de Novo glossary, talk about the power of leveraging a fractional marketing team, break down some ads from the

Your Field Guide to Video Storytelling

Remember the last thing you watched? Was it a film? A streaming series? A commercial? The movies, shows, and ads you remember all have a common denominator: video storytelling. Video

2024 Predictions in Marketing & Tech

Looking back on previous predictions and articles, I am sitting at around a B average in terms of my predictions coming true. In 2022, I predicted that traditional media would

The Power of the Prompt: Driving Great Outcomes with Generative AI

Artificial Intelligence (AI). The sheer mention of it likely conjures myriad feelings: excitement, fear, confusion. Large-language-model platforms like ChatGPT, DALL-E, and Bard have exploded on the scene over the past

Do you need another employee, or do you need a Unicorn?

(AKA Fractional Marketing Team / AKA Retained Marketing Agreements) Hiring. It’s exhausting, time-consuming, and not always effective. Think about the amount of resources, time, and money it takes to find

City Storytelling: 2023 Iowa League of Cities Conference Recap

de Novo was proud to be a part of the annual Iowa League of Cities Conference in downtown Cedar Rapids from September 20-22. In addition to celebrating the organization’s 125-year

Finding My Balance: From the Perspective of the CEO’s Daughter

De Novo has been a part of my life since I was five years old. Now, 15 years later, I have officially joined the team. Of course, being the owner’s

Beyond the Billboard: Out-of-Home Advertising as a Part of Your Marketing Strategy

With the focus on qualified metrics and the launch of new digital platforms, you might not remember the seemingly ancient practice of promoting your brand outside of the virtual realm.

The Rise of Artificial Intelligence (AKA: Will Robots Take My Job?)

Artificial Intelligence (AI) has rocketed to center stage in just nine months, transforming industries and giving businesses a digital makeover. From its geeky origins to its current over-hyped state, AI

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