Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
2024 Predictions in Marketing & Tech
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- Jen Neumann
- on
Looking back on previous predictions and articles, I am sitting at around a B average in terms of my predictions coming true. In 2022, I predicted that traditional media would
The Power of the Prompt: Driving Great Outcomes with Generative AI
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- Chad Cooper
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Artificial Intelligence (AI). The sheer mention of it likely conjures myriad feelings: excitement, fear, confusion. Large-language-model platforms like ChatGPT, DALL-E, and Bard have exploded on the scene over the past
Do you need another employee, or do you need a Unicorn?
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- Jen Neumann
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(AKA Fractional Marketing Team / AKA Retained Marketing Agreements) Hiring. It’s exhausting, time-consuming, and not always effective. Think about the amount of resources, time, and money it takes to find
City Storytelling: 2023 Iowa League of Cities Conference Recap
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- Chad Cooper
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de Novo was proud to be a part of the annual Iowa League of Cities Conference in downtown Cedar Rapids from September 20-22. In addition to celebrating the organization’s 125-year
Finding My Balance: From the Perspective of the CEO’s Daughter
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- Anna Neumann
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De Novo has been a part of my life since I was five years old. Now, 15 years later, I have officially joined the team. Of course, being the owner’s
Beyond the Billboard: Out-of-Home Advertising as a Part of Your Marketing Strategy
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- Sara Engelheart
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With the focus on qualified metrics and the launch of new digital platforms, you might not remember the seemingly ancient practice of promoting your brand outside of the virtual realm.
The Rise of Artificial Intelligence (AKA: Will Robots Take My Job?)
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- Jen Neumann
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Artificial Intelligence (AI) has rocketed to center stage in just nine months, transforming industries and giving businesses a digital makeover. From its geeky origins to its current over-hyped state, AI
Threads: The New Twitter? Or Just Another Platform?
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- Jen Neumann
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Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made
Creative vs Strategic: Which Approach Produces the Best Results?
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- Jen Neumann
- on
Wouldn’t both be ideal? As long as I’ve owned de Novo, I’ve struggled with how to answer the question of whether we’re a “creative” or “strategic” firm. Lots of agencies
The Evolution of SEO: A Look at One of Our Greatest Tools
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- Kassie Hensel
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A voyage through the internet’s inception, predictable human antics, and the rule of our most superior search engine. The internet drives almost everything we do, both as businesses and as
