Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Episode 2: Dollars and Sense: Getting Real About Websites
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- Podcast Team
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Meta Mayhem: Navigating Facebook’s Social Media & Marketing Platform
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- Julian Klepach
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Meta? I thought we were talking about Facebook. In October of 2021, Facebook changed their name to Meta, serving as the overarching name of the company that owns platforms such
Episode 1: The Unicorn Hunters
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- Podcast Team
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Your Field Guide to Video Storytelling
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- Chad Cooper
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Remember the last thing you watched? Was it a film? A streaming series? A commercial? The movies, shows, and ads you remember all have a common denominator: video storytelling. Video
2024 Predictions in Marketing & Tech
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- Jen Neumann
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Looking back on previous predictions and articles, I am sitting at around a B average in terms of my predictions coming true. In 2022, I predicted that traditional media would
The Power of the Prompt: Driving Great Outcomes with Generative AI
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- Chad Cooper
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Artificial Intelligence (AI). The sheer mention of it likely conjures myriad feelings: excitement, fear, confusion. Large-language-model platforms like ChatGPT, DALL-E, and Bard have exploded on the scene over the past
Do you need another employee, or do you need a Unicorn?
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- Jen Neumann
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(AKA Fractional Marketing Team / AKA Retained Marketing Agreements) Hiring. It’s exhausting, time-consuming, and not always effective. Think about the amount of resources, time, and money it takes to find
City Storytelling: 2023 Iowa League of Cities Conference Recap
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- Chad Cooper
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de Novo was proud to be a part of the annual Iowa League of Cities Conference in downtown Cedar Rapids from September 20-22. In addition to celebrating the organization’s 125-year
Finding My Balance: From the Perspective of the CEO’s Daughter
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- Anna Neumann
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De Novo has been a part of my life since I was five years old. Now, 15 years later, I have officially joined the team. Of course, being the owner’s
Beyond the Billboard: Out-of-Home Advertising as a Part of Your Marketing Strategy
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- Sara Engelheart
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With the focus on qualified metrics and the launch of new digital platforms, you might not remember the seemingly ancient practice of promoting your brand outside of the virtual realm.
