Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Do you need another employee, or do you need a Unicorn?
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- Jen Neumann
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(AKA Fractional Marketing Team / AKA Retained Marketing Agreements) Hiring. It’s exhausting, time-consuming, and not always effective. Think about the amount of resources, time, and money it takes to find
City Storytelling: 2023 Iowa League of Cities Conference Recap
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- Chad Cooper
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de Novo was proud to be a part of the annual Iowa League of Cities Conference in downtown Cedar Rapids from September 20-22. In addition to celebrating the organization’s 125-year
Finding My Balance: From the Perspective of the CEO’s Daughter
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- Anna Neumann
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De Novo has been a part of my life since I was five years old. Now, 15 years later, I have officially joined the team. Of course, being the owner’s
Beyond the Billboard: Out-of-Home Advertising as a Part of Your Marketing Strategy
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- Sara Engelheart
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With the focus on qualified metrics and the launch of new digital platforms, you might not remember the seemingly ancient practice of promoting your brand outside of the virtual realm.
The Rise of Artificial Intelligence (AKA: Will Robots Take My Job?)
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- Jen Neumann
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Artificial Intelligence (AI) has rocketed to center stage in just nine months, transforming industries and giving businesses a digital makeover. From its geeky origins to its current over-hyped state, AI
Threads: The New Twitter? Or Just Another Platform?
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- Jen Neumann
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Tried Threads yet? After less than a week after its public launch, more than 100 million users have joined the platform powered by Instagram. Its rapid adoption was likely made
Creative vs Strategic: Which Approach Produces the Best Results?
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- Jen Neumann
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Wouldn’t both be ideal? As long as I’ve owned de Novo, I’ve struggled with how to answer the question of whether we’re a “creative” or “strategic” firm. Lots of agencies
The Evolution of SEO: A Look at One of Our Greatest Tools
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- Kassie Hensel
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>A voyage through the internet’s inception, predictable human antics, and the rule of our most superior search engine. The internet drives almost everything we do, both as businesses and as
Don’t Lose Your Data—Or Your Cool. Switch to GA4 Without Breaking a Sweat.
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- Ally Machala
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Big changes are coming to Google Analytics. Since 2014, millions of businesses have used Google’s third iteration of Google Analytics, Universal Analytics (UA), to track their website’s performance. But in
Outsourcing Your Marketing? 4 Things to Look For In An Agency Partner
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- Jen Neumann
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Here we are on the cusp of Q4, and my email is suddenly full of requests to meet with companies eager to outsource their marketing. More often than not, this
