Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

How to Ensure Website Compliance & Accessibility

A Guide to Protect Your Business or Organization A strong online presence is crucial for engaging customers, donors, and the general public. Recent legal and regulatory changes highlight the importance

Episode 3: The Language of AI with Kathleen Perley

We translate the language of AI on our third episode of Think Fresh with our first guest, Kathleen Perley. Kathleen is an entrepreneur, Fulbright scholar, and all-around AI oracle. We

de Novo Wins Four Hermes Creative Awards

de Novo was recently honored by the Hermes Creative Awards, one of the oldest and largest creative competitions in the world.

Spam, Scams, and Social Engineering: Monitor Your Social Media

⚠️IMPORTANT MESSAGE: de Novo Marketing is telling you to be vigilant when monitoring your social media inboxes and comment sections. Failing to use caution and falling for a social engineering

Episode 2: Dollars and Sense: Getting Real About Websites

It’s time to get real about websites. In our second episode, we break down everything from cost and content to functionality and accessibility. We also uncover discoveries from a recent

Meta Mayhem: Navigating Facebook’s Social Media & Marketing Platform

Meta? I thought we were talking about Facebook. In October of 2021, Facebook changed their name to Meta, serving as the overarching name of the company that owns platforms such

Episode 1: The Unicorn Hunters

On our first episode, we cover some common terms from our de Novo glossary, talk about the power of leveraging a fractional marketing team, break down some ads from the

Your Field Guide to Video Storytelling

Remember the last thing you watched? Was it a film? A streaming series? A commercial? The movies, shows, and ads you remember all have a common denominator: video storytelling. Video

2024 Predictions in Marketing & Tech

Looking back on previous predictions and articles, I am sitting at around a B average in terms of my predictions coming true. In 2022, I predicted that traditional media would

The Power of the Prompt: Driving Great Outcomes with Generative AI

Artificial Intelligence (AI). The sheer mention of it likely conjures myriad feelings: excitement, fear, confusion. Large-language-model platforms like ChatGPT, DALL-E, and Bard have exploded on the scene over the past

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