Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Facebook EdgeRank Tips

Today I woke up an hour earlier than usual – hungry and ready to kick today’s ass. As I read through the daily blogs I peruse, reviewed the various online

Viral Marketing for a Cause (Micro-Local Scale)

We all wish we had the key to taking advantage of viral marketing to get our message out. It’s a factor that we can never promise to manufacture, but it’s

Updating Your Site is Important – Google Says So

If you were to ask any company owner or marketer “Is it important to make sure the content on your web site is up to date?” you know they’d answer

Using Controversy to Improve Edge Rank on Facebook?

There’s no real way to tell if Real Simple had any intention of posting this controversial topic as a way to increase engagement and therefore improve their Facebook edge rank

Measuring Your Success Indicators

Have you seen this graphic floating around the interwebs? It’s a great visualization of the traits that mark successful and unsuccessful individuals, compiled by MaryEllen Tribby of www.workingmomsonly.com. You can

Hey Joe, where you going with that QR code in your hand?

I was just reminded of this mental blog post I had going on, when Stephanie Filer asked if QR codes are less frequently used or if we are just used

Marketing: not the magic bullet

We get a lot of one-off inquiries from people who want to engage with our firm to increase sales. While we appreciate the interest, we can usually tell in about

Telling the Story with Words and Motion

Video, combined with social media, can be a powerful communication channel for your company or organization. But at the same time, if the message isn’t succinct and well managed, you

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