Fresh

Thinking

Fresh Thinking

by de Novo.

At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.

Branding: Why Original Design Matters

Should you crowdsource your logo? We hear this argument from time to time: “Why should I pay that much for a logo when I can outsource it to a crowdsourcing

Step Away From Your Marketing Strategy

You are not your target audience (and neither is your boss) It’s not uncommon. When you work for or have founded a company, you believe in your product. Perhaps you

Ello’s Impact – A Push for Privacy on Social Networks

If you’ve scrolled through your Newsfeed or happened to stumble over to Mashable, you’ve definitely heard of the latest social network – Ello. It’s everywhere! Ello brands themselves as an

Hyped to Death?

If you were let down by this year’s Super Bowl commercials, it’s not your fault. Commentators built up hype for the contest between the NFL’s number one offense and the

Search Engines and YOUR Mobile Website

Search Engine. What did you just think of? Odds are it was Google. According to comScore, an internet measurement firm, Google accounted for 66.5% of web searches. What does this

What to expect from Google Enhanced Ads

Google rolled out some pretty big changes in June that will, in the long term, make things easier for advertisers. In fact, what they are doing is answering and accelerating

After the Whining: What Facebook’s Timeline Changes Mean for Businesses

Outside of the people who will complain about the look and feel of facebook changing (just when they got used to that “horrible” cover photo, starting a change.org petition to

Facebook EdgeRank Tips

Today I woke up an hour earlier than usual – hungry and ready to kick today’s ass. As I read through the daily blogs I peruse, reviewed the various online

Viral Marketing for a Cause (Micro-Local Scale)

We all wish we had the key to taking advantage of viral marketing to get our message out. It’s a factor that we can never promise to manufacture, but it’s

Updating Your Site is Important – Google Says So

If you were to ask any company owner or marketer “Is it important to make sure the content on your web site is up to date?” you know they’d answer

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