Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Branding: Why Original Design Matters
- by
- Jen Neumann
- on
Should you crowdsource your logo? We hear this argument from time to time: “Why should I pay that much for a logo when I can outsource it to a crowdsourcing
Step Away From Your Marketing Strategy
- by
- Jen Neumann
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You are not your target audience (and neither is your boss) It’s not uncommon. When you work for or have founded a company, you believe in your product. Perhaps you
Ello’s Impact – A Push for Privacy on Social Networks
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- Ryan Shenefelt
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If you’ve scrolled through your Newsfeed or happened to stumble over to Mashable, you’ve definitely heard of the latest social network – Ello. It’s everywhere! Ello brands themselves as an
An Apple by Any Other Name
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- de Novo
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An Apple By Any Other Name… For the last 16 years Apple has used the now iconic (or for the cynical, clichéd) “i” prefix to clearly identify their products and
How to not nurture your sales cycle
- by
- Jen Neumann
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I’m pretty liberal in my acceptance of LinkedIn requests – I like people, I like to network and I’m growing that network and my business with LinkedIn as a big
Hyped to Death?
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- Jen Neumann
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If you were let down by this year’s Super Bowl commercials, it’s not your fault. Commentators built up hype for the contest between the NFL’s number one offense and the
REDACTED: You are Screwing your Customers
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- de Novo
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Note: this blog post was freaking awesome until Heather Smith Friedman made me take out all the names. Small and even medium sized businesses are used to being sold a
Search Engines and YOUR Mobile Website
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- de Novo
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Search Engine. What did you just think of? Odds are it was Google. According to comScore, an internet measurement firm, Google accounted for 66.5% of web searches. What does this
What to expect from Google Enhanced Ads
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Google rolled out some pretty big changes in June that will, in the long term, make things easier for advertisers. In fact, what they are doing is answering and accelerating
After the Whining: What Facebook’s Timeline Changes Mean for Businesses
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- de Novo
- on
Outside of the people who will complain about the look and feel of facebook changing (just when they got used to that “horrible” cover photo, starting a change.org petition to
