Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Confessions of a Creative Ball Hog
- by
- Jen Neumann
- on
(AKA – what Improv Taught is Teaching Me) I started taking improv classes through our local community theater earlier this year. While my kids like to say I’m having
The Voice of Your Brand
- by
- Chris Moore
- on
I was recently at a typography conference where one of the speakers stated, “Type is 80% of the brand experience.” Writing it down in my sketchbook, I wondered why that
Motion in Email: Why is my Inbox so Wiggly?
- by
- Jen Neumann
- on
You have probably noticed that your inbox has a little more motion in it than it used to. This is mostly due to the rising popularity of GIFs (the offically
Junior League: Bridging the GAP program
- by
- Annie Sexton
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Junior League of Cedar Rapids is an incredible group of women who volunteer their time to make a difference in our community. They focus their efforts on supporting and advocating
Another Intern Bites the Dust…
- by
- Zach Zingula
- on
As I finish up my internship at de Novo, I am now entering a period where I will be interviewing to take the next step in my career. I know
Planning for the Worst: Incorporating Crisis Communications into your Strategic MarComm Plan
- by
- Jen Neumann
- on
On April 22, 2017, news broke that another video surfaced on social media of an airline passenger being mistreated by staff – this time on an American Airlines flight. The
Why Big Brands Are Screwing Up
- by
- Jen Neumann
- on
A tone deaf ad from Pepsi. A hacked attempt to integrate Burger King into your Amazon Echo or Google Home device. A Nivea ad that only lacked a pointy white
Connecting Your Audience & Message Through Emotion
- by
- Jen Neumann
- on
Research in psychological and behavioral sciences has shown the relationship between message recall and emotional response. It’s not a new concept, but research continues to evolve around the how and
Why Marketing (Sometimes) Doesn’t Happen
- by
- Jen Neumann
- on
7 Podcasts for All the Feels #TRYPOD
- by
- Annie Sexton
- on
