Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Lighting for Cycloramas and Backdrops
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- Braden Kopf
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At the de Novo studio, we have an area called a cyclorama studio. Often used in authentic photogprahy (stock photography is bad – see why here), a cyclorama, or cyc
My Summer at de Novo
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- Cali Kinney
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This blog has been the hardest task to complete this summer by far. In part, the challenge comes from trying to sum up three months’ worth of work in just
Stock Photography Tells the Viewer One Thing
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- Jen Neumann
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The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it’s also produced an unintended side effect: everyone’s sites, posts and
Add Email Marketing to Your Content Strategy with These 3 Steps
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- Alex Martin
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Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing
Resist the Siren Song of Short-Term Media Buys
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- Jen Neumann
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As champions of inbound marketing, it’s not going to come as a surprise that we tell our clients to take a long-term approach to their marketing. But beyond the obvious,
Marketing Tip: Attaching Websites to Snapchat
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- Ryan Shenefelt
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Snapchat has long been overlooked by marketers who view the toddler social network as “just for selfies.” Through its recent updates, Snapchat has started to make itself more of a
3 Tips to Make Your Video Project More Successful
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- Annie Sexton
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Video has been the new standard in marketing for a while now, and—spoiler alert—it’s not going anywhere. Having a video that tells your story and engages your audience has become
Use Inbound Marketing to Strengthen Economic & Community Development
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- Jen Neumann
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“If you build it, they will come.” Other than a baseball field in Iowa, that statement really isn’t true. You can create the perfect environment for your community or
How to be a Fastest Growing Company by Going Slow
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- Heather Friedman
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de Novo was recently honored as a 2017 Fastest Growing Company by the Corridor Business Journal. While excited by the recognition, I also found it ironic because it took us
The QR Code’s Final Redemption
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- Ryan Shenefelt
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Estimated Read Time: 3 minutes Remember the QR Code? It’s that little black and white box that looks like a cross between a bar code and a Sodoku puzzle.
