Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
What Do People Say About Your Brand…
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- Jen Neumann
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…when you’re not in the room? Expensive / Worth it? (Quality) OR Pricey / Not Worth it (Overpriced) Inexpensive / Effective (Value) OR Cheap / Crappy (Garbage) Quick to Respond
Start With Strategy
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- Jill Mast
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I’m the queen of list making. Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish
Why Facebook?
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- Max Johnson
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Are you advertising on Facebook? You should be. If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social
Stalk-In Traffic: Working With an Informed Public
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- Jen Neumann
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Your customers know almost everything about what you offer before they “walk in” the door. Whether you sell items off shelves, provide a service, are a museum or tourism attraction,
Lighting for Cycloramas and Backdrops
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- Braden Kopf
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At the de Novo studio, we have an area called a cyclorama studio. Often used in authentic photogprahy (stock photography is bad – see why here), a cyclorama, or cyc
My Summer at de Novo
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- Cali Kinney
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This blog has been the hardest task to complete this summer by far. In part, the challenge comes from trying to sum up three months’ worth of work in just
Stock Photography Tells the Viewer One Thing
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- Jen Neumann
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The proliferation of cheap, accessible stock photography has been an amazing boon over the years to content producers. However, it’s also produced an unintended side effect: everyone’s sites, posts and
Add Email Marketing to Your Content Strategy with These 3 Steps
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- Alex Martin
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Content—every company wants to put out more of it. But if you’re like most businesses, you’re confined by a limited amount of resources: your staff doesn’t have experience writing
Resist the Siren Song of Short-Term Media Buys
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- Jen Neumann
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As champions of inbound marketing, it’s not going to come as a surprise that we tell our clients to take a long-term approach to their marketing. But beyond the obvious,
Marketing Tip: Attaching Websites to Snapchat
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- Ryan Shenefelt
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Snapchat has long been overlooked by marketers who view the toddler social network as “just for selfies.” Through its recent updates, Snapchat has started to make itself more of a
