Uncover & Understand
ASAC is Eastern Iowa’s leading provider of substance use prevention, treatment, and recovery services. Their work literally saves lives, helping people recover from substance use disorders and problem gambling. But with an antiquated website comprised of old branding and difficult navigation, their outward impression didn’t match their prominent standing in the community.
Having just repositioned ASAC’s brand, we knew the next step was to transform their website.
Before
Ideate & Implement
Our web team—as they always do—prioritized user experience and navigation. They analyzed ASAC’s old site and developed a sitemap to guide organization and design. Our digital team created a keyword blueprint to inform our messaging. From there, we drafted each page with a focus on valuable keywords and ASAC’s updated messaging. We also focused on easy navigation and functionality, so visitors can quickly explore services.
The copy and design include info that’s easy to read and understand, prominent calls-to-action, and forms that are both simple to find and complete, making it quicker for visitors to get help in a time of crisis or make a referral.
After
Refine & Refresh
We analyzed the site after launch and discovered a few key improvements: an increase across the board to nearly perfect performance, accessibility, and SEO scores!
A website redesign also provided a prime opportunity to reevaluate copy, design, and site features. We’ll continue to monitor the site and track performance to ensure ASAC’s website continues to provide an easy experience for visitors and value to ASAC’s efforts.
The Refreshingly Meaningful Part
A vital community nonprofit gets a new website and a better way to engage with the public. Bringing substance use disorders out of the shadows with a site that’s true to their mission. That’s more than marketing; it’s potentially lifesaving work.
