Fresh Thinking
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User-Generated Content (UGC) & Influencer Marketing

User-generated content (UGC) and influencer marketing are reshaping digital strategy—driving authentic connections, building trust, and amplifying brand messages through real people and real experiences.

Authentic Content That Connects

Consumers trust people more than brands. That’s why UGC and influencer content consistently outperform polished, overly branded campaigns.

Our team will help you:

  • Identify the types of content that resonate most with your audience.
  • Develop strategies to leverage authentic voices—whether that’s organic UGC, micro or macro influencers, or curated creator partnerships.
  • Invest in the right content mix to meet your goals without wasting resources on staged, sales-heavy material that falls flat.

Strategic Use of UGC & Influencers

We integrate UGC and influencer marketing into broader digital strategies—ensuring it’s not just about having content, but using it effectively.

This includes:

UGC Strategy & Implementation: From organic customer testimonials to lifestyle videos, we’ll guide you on what to use and how to amplify it.

Influencer Marketing Campaigns: We’ll help you leverage the platforms of established influencers to amplify results by strategically boosting content from their pages.

Platform-Specific Execution: Whether running UGC through your own channels or investing behind influencer pages, we know how to align placement with performance.

More Than a Trend

While UGC and influencer marketing are a natural fit for B2C brands, the approach can work across industries including for nonprofits. Influencers and creators can spark authentic conversations about products, causes, and community impact—connecting with audiences in ways traditional advertising can’t.

UGC and influencer marketing aren’t going away. They’re now essential pieces of a modern digital marketing strategy. Curious how your organization can build credibility, extend reach, and inspire action? Let’s talk!

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