Uncover & Understand
We started by chatting with the team at Hanna to understand their needs and areas of opportunity. We’ve worked with Hanna for years, so we had both the historical knowledge and data to recommend a website redesign focused on mobile-friendly access. We also looked at their website analytics, digital ad performance, and search engine ranking result (SERP) rankings to emphasize the importance of a new site.
The goal? Increase site visits and leads.
Before
Ideate & Implement
Our web team developed a sitemap to guide organization and design while our digital team created a keyword blueprint to inform our messaging. From there, we drafted each page with a focus on valuable keywords and Hanna’s most-requested services. We also focused on easy navigation and functionality, so visitors can quickly find what they need and connect with Hanna for service.
The design includes prominent calls-to-action (including their phone number) and forms that are both easy to find and complete, making it simpler for visitors to request an estimate—increasing leads.
After
Refine & Refresh
We analyzed the site after launch and discovered a few key improvements:
- A more than 25% increase in Google Lighthouse Scores for both desktop and mobile.
- A nearly 7% increase in engagement rate.
- More than double the conversion rate of Google search ads from the prior month.
- More than double the conversion rate of on-site conversions from the prior month.
from prior month
A website redesign also provided a prime opportunity to reevaluate copy, design, and site features. We’ll continue to monitor the site and track performance to ensure Hanna’s website continues to provide a great experience for visitors and value to Hanna’s business goals.
The Refreshingly Meaningful Part
A local company providing an essential service can now get out in front of more people. A redesigned site with updated messaging not only looks better, but it also functions better, generates more conversions, and fosters more leads. Hanna’s site is now optimized for mobile, leading to an improved user experience, easier navigation, and ultimately more quotes for service.
