Uncover & Understand
As Dyersville, Iowa, looked to capitalize on recognition from the Field of Dreams movie site and past Major League Baseball events, they turned to our team to showcase all that Dyersville offers to residents, visitors, and prospective residents alike. They needed a way to expand their storytelling, and we had the answer. We used our Strategic Insights and branding and messaging work to develop a video series.
Ideate & Implement
Much like our messaging, we segmented our storytelling videos to highlight current residents, people who’d moved away and moved back (boomerangs), and newcomers. Each video conveyed the themes of magic, whimsy, and America that we’d identified through Strategic Insights. Sit-down interviews, poetic scriptwriting, candid footage, and masterful editing came together to feature stories that played more like scenes from your favorite film.
Refine & Refresh
The storytelling video series provides the City of Dyersville a visual way to highlight the best aspects of their community. They can embed the videos on their website, run on local television, show at major events, use for digital advertising, and the possibility to place for national coverage. As opportunities arise, city leaders are now equipped to show and tell what makes Dyersville a one-of-one place.
The Refreshingly Meaningful Part
Using video storytelling to give Dyersville the cinematic treatment it deserves and showcase the people that make it one of Iowa’s best communities.
