How do you set the scene when it comes to room scents? Our team used video production and editing to create an atmosphere for Aura Cacia’s natural Air Care line.
Uncover & Understand
Aura Cacia was preparing to launch its new Air Care line—marking the brand’s entry into the air freshener category. A new product meant a move into a competitive space dominated by mass-market brands like Glade.
Air care is inherently sensory, but you can’t smell through a screen. Plus, early performance data showed that static graphics weren’t delivering the engagement needed to support a category launch.
So, we took inspiration from the product copy we drafted that focused less on ingredients and more on feeling.
How could we translate scent into something people could experience digitally?
Ideate & Implement
Instead of leaning on ingredients or product features, we built a creative strategy around the experience of the scent.
We conceived and launched a Scent of the Month video series, introducing each Air Care scent through short-form, atmospheric video.
Our video team translated emotional language from the packaging into motion, feeling, and tone.
The videos were designed for performance and nimbleness:
- Short-form collateral optimized for YouTube, Meta, and TikTok
- A consistent visual framework that allowed each scent to feel distinct
- GIFs created from the video assets to extend the sensory experience into monthly email spotlights
The campaign gave dimension and emotion to a product that couldn’t rely on physical sampling.
Refine & Refresh
Performance data quickly validated the strategy.
The campaign delivered strong results across platforms. Experience-led video cut through a crowded category while remaining cost-effective.
Campaign Results
Platform Highlights
The results validated the Scent of the Month series as a scalable model.
The Refreshingly Meaningful Part
By translating scent into visual scene-setting, we helped Aura Cacia successfully introduce its Air Care line, differentiate itself from mass-market competitors, and prove that sensory products can thrive in a screen-first world.
