Our Approach
Taking a content-centered approach, the de Novo team developed a comprehensive strategy to enhance their online presence and storytelling capabilities. The plan included:
- Conducting an SEO assessment to provide and implement recommendations
- Creating a detailed content calendar
- Writing blogs to improve SEO and highlight NLM’s achievements
- Producing three staple videos focusing on culture, client success, and overall impact
- Performing a competitor analysis to identify key differentiators for NLM in both products and employment
The Work
In 2019, NLM was rebranded, setting the stage for a refreshed story. One of the standout pieces from our collaboration is the “IMPACT” video. This video beautifully captures NLM’s dedication to innovation and community. While the voiceover highlights their technological advancements and contributions to society, the video is matched with scenes of nature, advanced equipment, and the transformation of fields into food. The video encapsulates NLM’s commitment to making a difference – from their cutting-edge technology in agriculture to their philanthropic efforts in giving back to local organizations. The final quote in the video, “those small details, when nurtured, make a huge impact,” perfectly sums up their ethos.
The Results
The professional quality of the “IMPACT” video along with the other staple pieces in this project will provide NLM with valuable assets for years to come. These videos serve as a testament to their legacy and a tool for future growth and engagement.
“WOW! I’m still just so blown away by the Impact video your team made. I’ve watched it three times in a row. I can’t get over how incredible it is. Your team outdid themselves. When you’ve had an idea in your head for 6 years, you worry the end result may not meet your expectations. But wow, my expectations were exceeded!”
– Andi Riem, Executive Director of Shared Services at New Leader Manufacturing
