New Leader Manufacturing

Crafting a narrative that resonates both locally and globally requires a blend of storytelling and strategic insight. For New Leader Manufacturing (NLM), this meant sharing their legacy of innovation and impact in a way that was both humble and powerful. Our goal was to capture the IMPACT of NLM’s contributions to agriculture and communities worldwide.

The Challenge

When the de Novo team met with NLM, their challenge became quite clear. Despite their significant contributions to agriculture and infrastructure, their story was not widely known. With a new manufacturing plant recently opened in Brazil and 85 years of innovation under their belt, NLM needed to share their growth and impact more effectively and to a wider audience, both locally and globally. Their humble nature made this task even more challenging, as they were not necessarily ready for self-promotion.

Industry

B2B

The Work

Our Approach

Taking a content-centered approach, the de Novo team developed a comprehensive strategy to enhance their online presence and storytelling capabilities. The plan included:

Conducting an SEO assessment to provide and implement recommendations
Creating a detailed content calendar
Writing blogs to improve SEO and highlight NLM’s achievements
Producing three staple videos focusing on culture, client success, and overall impact
Performing a competitor analysis to identify key differentiators for NLM in both products and employment

The Work

In 2019, NLM was rebranded, setting the stage for a refreshed story. One of the standout pieces from our collaboration is the “IMPACT” video. This video beautifully captures NLM’s dedication to innovation and community. While the voiceover highlights their technological advancements and contributions to society, the video is matched with scenes of nature, advanced equipment, and the transformation of fields into food. The video encapsulates NLM’s commitment to making a difference – from their cutting-edge technology in agriculture to their philanthropic efforts in giving back to local organizations. The final quote in the video, “those small details, when nurtured, make a huge impact,” perfectly sums up their ethos.

Play Video

The Results

The professional quality of the “IMPACT” video along with the other staple pieces in this project will provide NLM with valuable assets for years to come. These videos serve as a testament to their legacy and a tool for future growth and engagement.

“WOW! I’m still just so blown away by the Impact video your team made. I’ve watched it three times in a row. I can’t get over how incredible it is. Your team outdid themselves. When you’ve had an idea in your head for 6 years, you worry the end result may not meet your expectations. But wow, my expectations were exceeded!”

– Andi Riem, Executive Director of Shared Services at New Leader Manufacturing