Fresh Thinking
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Kassie Hensel

Copywriter & Content Strategist

With de Novo since 2022

Kassie’s combo of quick wit and empathy make her a natural storyteller.

In nearly a decade in marketing and public relations, Kassie’s amplified messaging for brands like Simply Organic, New Leader Manufacturing, and the Iowa Women’s Foundation.

She dives deep on research and has a knack for discovering the story that hasn’t been told. Emotion drives action, and Kassie’s ability to infuse meaning into everything she writes helps our clients stand out.

If she’s not brainstorming or drafting, you’ll typically find Kassie with a Dunkin’ in hand, especially as she cares for her baby, Sloane.

Creative Facts

Favorite Movie to Cry to:

P.S. I Love You

Favorite Famous Person:

Jason Bateman

Favorite Coffee Beverage:

Dunkin’ Carmel Iced Latte with an extra shot of espresso

Additives

Writing
Overthinking it
Drinking enough water
Stopping for a coffee because I “need” it
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