With a copy of David Foster Wallace’s essay “Authority and American Usage” and David Ogilvy’s book Confessions of an Advertising Man on his desk, Chad crafts messaging that’s concise, compelling, and human. Language is power, and Chad’s always thinking about how to wield that energy. Discerning what distinguishes your brand keeps his wheels turning.

When he’s not rocking feverishly in his chair—brainstorming his next big idea—you can find him scouring vintage stores for a one-of-a-kind find, planning his next big trip, and polishing his jewelry; gold is this guy’s best friend.