wide shot of Ally Machala sitting on a beanbag smiling at her laptop in her lap

Ally Machala

Digital Strategist

With de Novo since 2021

Ally may be a left-handed Pisces, but don’t let that fool you into thinking her head is in a creative cloud (no, not that Creative Cloud). Using both her creative and analytical sides, Ally is happiest while doing deep dives into your digital campaign data and finding new ways to optimize conversions and website tracking.

When she’s not knee-deep in digital strategies, Ally is either traveling (or dreaming of traveling), cuddling with her chonky orange cat, Gordon, reading Romance novels, or playing a perpetual game of catch-up on all her favorite TV shows. On Sundays in the fall, you’ll find her crying, because she’s a Bears fan, and there’s nothing she can do about it.


Digital Strategy
Website Analytics
Car Concerts
Leaving on time in the morning

Extra Credit

Favorite TV Show:


Most Said Phrase:

“I could eat”

Favorite Place Traveled:


Have you met everyone?