Fresh Thinking
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Ally Machala

Digital Strategy Lead

With de Novo since 2021

Ally has the heart and mind of a problem-solver.

She’s a technician when it comes to digital strategy, and she’s surgical with SEO. Ally’s level of precision guarantees our clients are seen in the right place, by the right people, at the right time.

With a decade of digital experience, she’s amplified Simply Organic, Aura Cacia, and United Way.

Her focus on data means every campaign is optimized for success. Her analysis leads to insights that help our clients expand their reach. And she started her career as a copywriter, giving her the creative eye to know the messaging that moves in a digital world.

Outside of that world, you can find Ally reading romance novels, planning her next adventure, or spending quality time with her inimitable cat, Gordon.

Creative Facts

Favorite TV Show:

Psych

Most Said Phrase:

“I could eat”

Favorite Place Traveled:

Ireland

Additives

Digital Strategy
Website Analytics
Car Concerts
Leaving on time in the morning
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