Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
What’s Your Website’s Shelf Life?
- by
- Jen Neumann
- on
You invested in a new website—how long should that website’s design last? The answer varies. It depends on the structure of your website. It depends on your ability to freshen
Facebook vs. the General Data Protection Regulation
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- Max Johnson
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On May 28th, 2018, the European Union (EU) will begin enforcing new data protection laws giving web users more control over their personal details and how they’re used on different
5 Reasons Blogs Don’t Live Up to Expectations
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- de Novo
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You’ve heard it a million times, in a million different ways: “You should be blogging.” Well, should you? Almost every company can benefit from maintaining a blog—it makes your site
The Facebook Newsfeed Changed—Now What?
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- Ryan Shenefelt
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On January 11, 2018, Facebook founder Mark Zuckerberg announced in a Facebook post that the company would make sweeping changes to its news feed. Zuckerberg told users to “expect to
Both a Mentor and a Mentee Be
- by
- Jen Neumann
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I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area. I was
What Does Marketing Have to Do With Events?
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- Heather Friedman
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In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client’s holiday party, a longtime acquaintance approached me and asked “I
What ADA Compliance Means for Your Website
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- Mara Swenson
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You’re probably wondering, “What is ADA compliance and how does it pertain to my website?” ADA, or Americans with Disabilities Act, was signed into law by President George H.W. Bush
de Novians React to Pantone’s Color of the Year
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- Design Team
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It’s official: Pantone has named “Ultra Violet” as their 2018 Color of the Year. In case you missed it, every year, Pantone (“the world renowned authority on color”) picks a
Your Customers Are People Too: Use Personas to Understand Them
- by
- de Novo
- on
The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or
Goal Setting Leads to Marketing Success
- by
- Jen Neumann
- on
Start your marketing and communications plan for the year with goals designed for results. It’s that wonderful time of year when, regardless of when your fiscal year ends, we (you,
