Fresh
Thinking
Fresh Thinking
by de Novo.
At de Novo, your goals become our goals. It’s how we help our clients succeed. Want to pull back the curtain and see how we do it? Check out our various insights and musings on our blog.
Both a Mentor and a Mentee Be
- by
- Jen Neumann
- on
I remember, once upon my early thirties, my boss telling me I should have a mentor—specifically, I should find a mentor in a particular industry and geographic area. I was
What Does Marketing Have to Do With Events?
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- Heather Friedman
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In addition to marketing strategy, creative, branding, video and websites, de Novo also produces corporate events. At a recent client’s holiday party, a longtime acquaintance approached me and asked “I
What ADA Compliance Means for Your Website
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- Mara Swenson
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You’re probably wondering, “What is ADA compliance and how does it pertain to my website?” ADA, or Americans with Disabilities Act, was signed into law by President George H.W. Bush
de Novians React to Pantone’s Color of the Year
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- Design Team
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It’s official: Pantone has named “Ultra Violet” as their 2018 Color of the Year. In case you missed it, every year, Pantone (“the world renowned authority on color”) picks a
Your Customers Are People Too: Use Personas to Understand Them
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- de Novo
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The goal of consumer research is to mine as much data as possible so you can use it to psychologically manipulate your customers into buying more of your products or
Goal Setting Leads to Marketing Success
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- Jen Neumann
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Start your marketing and communications plan for the year with goals designed for results. It’s that wonderful time of year when, regardless of when your fiscal year ends, we (you,
What Do People Say About Your Brand…
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- Jen Neumann
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…when you’re not in the room? Expensive / Worth it? (Quality) OR Pricey / Not Worth it (Overpriced) Inexpensive / Effective (Value) OR Cheap / Crappy (Garbage) Quick to Respond
Start With Strategy
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- Jill Mast
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I’m the queen of list making. Every day I make a list of the things I need to accomplish, then rank them from highest priority to lowest. As I accomplish
Why Facebook?
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- Max Johnson
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Are you advertising on Facebook? You should be. If you’re a business owner, one of the best ways you can increase exposure for your brand or business is with social
Stalk-In Traffic: Working With an Informed Public
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- Jen Neumann
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Your customers know almost everything about what you offer before they “walk in” the door. Whether you sell items off shelves, provide a service, are a museum or tourism attraction,
