The Think Fresh Process
New ways of thinking change the game. We’ve built our reputation on caring about yours. By blending creativity with meaning, we craft work that stands up, shows out, and helps you achieve your goals. Here’s how we do it.
Understand & Uncover
Let’s start by listening—to you. We’re here to understand your goals, obstacles, and the details that matter to you. Then, we dive in on our own research to uncover insights and develop a deeper, broader comprehension of your space—including barriers, business climate, and audience motivators—so we can provide you with sound recommendations that will lead to meaningful work.
Ideate & Implement
Benefit from the powerhouse that is our Collective Creative. Our collaborative, all-hands approach ensures no idea goes unvetted—leading to the best concepts and strategies to meet your goals. Crazy ideas fuel great work, but strategic implementation is the key to success. That’s why we have a launch-and-placement plan. It’s this mix of art and science that makes your campaign pop.
Refine & Refresh
There is no set-it-and-forget-it here. After launch, we monitor performance–improving and optimizing to get the best results. We’ll update you on key indicators and make recommendations to calibrate throughout. At the end, expect a comprehensive report detailing the results, successes, key takeaways, and recommendations moving forward.
A Little History
Founded in 2007, de Novo grew from “two chicks working in a closet” to one of the most successful, thriving, and respected creative marketing firms in the region.
From building moves to build-outs, a couple acquisitions, and plenty of recognition for both creativity and a work atmosphere centered on fun, we continue to grow, advance, and make our mark.
The key is our Collective Creative. As a team, we never stop learning, always continue innovating, and let our curiosity lead us to new discoveries.
