Full Transcript of Think Fresh - Episode 20
00;00;00;00 – 00;00;04;20
Unknown
Listen to the algorithms because the algorithms are trained on what people like.
00;00;04;20 – 00;00;16;18
Unknown
Yeah. And it gives you the best insights on how you need to evolve whatever tool you’re using. I mean, you know, our producers have said, you know, we’re not going to do the audio grams anymore when we promote our party on our party.
00;00;16;24 – 00;00;19;28
Unknown
Oh, no, no, no,
00;00;20;01 – 00;00;34;27
Unknown
that’s your that cheer, Stinger, baby,
00;00;35;00 – 00;00;55;19
Unknown
Hello and welcome to Think Fresh, a podcast brought to you by the Nova marketing collective. Creative. Coming to you from our Ideas Institute and here to talk about all things marketing. Insights on new trends, innovative ideas and marketing tools you can use in your day to day life and whatever else we deem relevant. I’m Jen Neumann, de novo CEO and your host.
00;00;55;25 – 00;00;57;01
Unknown
And I’m Ryan, NFL
00;00;57;04 – 00;01;00;14
Unknown
head of digital account manager. And your other host.
00;01;00;17 – 00;01;10;23
Unknown
Today we’re going to talk about video podcasting and a whole bunch of other stuff. It is kind of a crapshoot today isn’t it? But that’s that’s a great that’s a great foray into
00;01;10;25 – 00;01;13;00
Unknown
you can see us friends. You can see us.
00;01;13;01 – 00;01;34;03
Unknown
We’re here. We’re in your in your YouTube feed on your social feeds. This is a different experience from being in front of the camera and not just behind, a microphone. Now, Jen, it’s, it’s different, all right? It’s. I’m trying not to think about it. I’m pretending that we’re just doing the podcast as we normally do. It’s normal.
00;01;34;03 – 00;01;56;17
Unknown
But but look at this. Truly this amazing, this space. The video team, they built this out and I love it. We’ve got a squirrel. We’ve got some gorgeous plants and greenery all still from the ideas in situ and built by our team. Yes, 100% built by our team. So shout out to the video team. It’s amazing. So
00;01;56;20 – 00;02;01;06
Unknown
yes, all the people behind the cameras and behind the audio right now were the ones who built all of this.
00;02;01;06 – 00;02;02;26
Unknown
So very proud, very exciting.
00;02;03;03 – 00;02;25;03
Unknown
But Jen, video podcast, I’ve got to ask, how do you feel about video podcast? How do you feel about all of of this? Are you a video podcast consumer. So I’m not okay. Podcasts for me are for mowing the lawn and, you know, folding laundry and things like that. And so I, I’ve never, to be honest, spent much time watching podcasts I like maybe seen a couple of them.
00;02;25;05 – 00;02;43;25
Unknown
I personally am a little nervous about doing this, and it feels kind of weird. But I also look at the statistics and know that this is, this is the way this medium is moving. And we want to make sure that, we are not only producing a podcast that people listen to or maybe want to watch.
00;02;43;27 – 00;03;02;28
Unknown
But we’re doing this in, in ways that people want to consume this media. And also, you know, this is what we do for our clients, too. So, building out the studio in particular was really fun. Check the check the goal off the list. So, you know, I’m here for it. I’m here. Exactly. And I also very similarly to you.
00;03;02;28 – 00;03;20;00
Unknown
I don’t I, I listen to podcasts when I’m doing other things generally, but I saw some stats out there that 70% of people are now when it comes to video podcast, they are tuning and they’re watching them on YouTube, while they’re eating dinner, while they’re doing, other cooking dinner, etc. they’re fully locked in to, to this medium.
00;03;20;00 – 00;03;39;07
Unknown
They’re not just listening while they’re mowing the lawn, doing the laundry, etc. they’re, they’re, they’re, they’re locked in. And it’s it’s also a little crazy to think that these other platforms that were traditionally audio only are now leaning in on that as well. It’s not just people going to YouTube, it’s Spotify now adding in video to their platforms.
00;03;39;13 – 00;03;41;10
Unknown
There’s there’s other places doing it too.
00;03;41;10 – 00;03;55;19
Unknown
Netflix also already has them and making it a larger portion of their platform in 2026. So it’s it’s definitely growing. And people people want it. They want that Barbara Walters interview style. I think that that we saw growing up,
00;03;55;22 – 00;04;04;23
Unknown
you know, it’s interesting to me just to think about how video as, as a medium has, has changed over the years and during my career.
00;04;04;23 – 00;04;24;02
Unknown
And there is a time where, you know, video was really super expensive to produce and, you know, in the end, you got a tape or you got Avengers a CD, right? And then eventually you got a thumb drive, and then eventually it moved to streaming and it started becoming a little bit more accessible. And, you know, there are varying levels.
00;04;24;02 – 00;04;36;27
Unknown
I mean, there are there are videos that are, you know, you invest a lot more in their own videos that you, create a little bit more on, on the fly or a little bit more, of a casual, approach to them. But
00;04;37;00 – 00;04;42;10
Unknown
it’s interesting to see podcasts move that direction to we shouldn’t really be surprised, right?
00;04;42;10 – 00;05;02;01
Unknown
I mean, visual, visual mediums have always been important and always been effective for that matter. So, so if the people want to see us, like here we are. Yes. This is us. This is our tens of listeners. And one of the things too, as we’ve talked about on this podcast for a number of episodes and just kind of the theme throughout our 20 episodes, authenticity.
00;05;02;03 – 00;05;19;20
Unknown
And I think this proves to people, we are humans, we are not AI audio. We’re here. You can see us. It’s that authentic look and feel that people are going through. You can see everything. You can see that. You can see the laugh line. We’ve got great cameras. You can see everything. Add a blur. Great. I didn’t need to think about that.
00;05;19;23 – 00;05;20;26
Unknown
Sorry, sorry.
00;05;20;29 – 00;05;38;20
Unknown
So. But that is also one of the pieces. We’ve got 20 episodes. Right. And I would say that that can be daunting for some people who want to start listening to a podcast. And one of the things that I have used video podcasts for is I see the clips on social, right? I’ve seen, good hang with Amy Poehler.
00;05;38;20 – 00;06;01;17
Unknown
I’ve seen, so true with Caleb, and it’s little short clips that then give me a taste for what that’s going to be, and then I can say, oh, I do want to listen to that. I’m really interested. You might not watch it, but you will tune in and I’ve seen a lot of those clips too. So again, not really a podcast watcher, but definitely get served up some of those clips which do definitely hook me in for the audio side of it.
00;06;01;17 – 00;06;01;27
Unknown
So
00;06;02;00 – 00;06;20;09
Unknown
yeah, you see it on on social and then you go and subscribe. I still use Apple Podcasts. I’m curious if Apple is going to get into the video podcasting space as well. We’ve got Apple TV. Apple podcast is a is a separate app. I wonder if we’ll ever have a merger between those two Apple platforms and they’ll poll.
00;06;20;12 – 00;06;26;25
Unknown
I wonder if they would pull podcasts into Apple TV, or if they would pull TV into Apple Podcasts.
00;06;26;28 – 00;06;32;11
Unknown
I don’t know, but I feel like we’re going to have a producer’s note later on that says, fact check. They do
00;06;32;13 – 00;06;34;16
Unknown
already. They’re dummy works.
00;06;34;18 – 00;06;42;22
Unknown
You guessed it. It’s me, Annie, with a producer’s note. Normally, I come here to set the record straight when Jen or mostly Ryan confidently misspeak,
00;06;42;25 – 00;06;46;23
Unknown
but this time I have to give him credit. Ryan was right and right on time.
00;06;46;23 – 00;06;52;11
Unknown
To be fair, we were all a little wrong. Apple actually was the first platform to support video podcasts
00;06;52;11 – 00;06;54;04
Unknown
all the way back in 2005,
00;06;54;04 – 00;06;58;05
Unknown
when I was still rocking an iPod nano, and YouTube was in its infancy.
00;06;58;07 – 00;07;10;10
Unknown
As you can imagine, that feature has been described as clunky. But just days after recording this podcast, Apple announced that an upgraded, integrated video experience is officially coming to Apple Podcasts this spring.
00;07;10;15 – 00;07;13;08
Unknown
So well done Ryan for that very astute prediction.
00;07;13;10 – 00;07;14;16
Unknown
Okay, back to the show.
00;07;14;19 – 00;07;20;12
Unknown
And one of the pieces about leveraging video for a podcast is you’re maximizing your content.
00;07;20;12 – 00;07;41;27
Unknown
We’re already recording the audio for this. We can add in a component a video. When we’re posting these, we’re also doing a transcript so it can go in the blog as well. For some SEO juice. We’re maximizing our opportunities here, so cutting this up into clips gives people more ways to consume it. And and just really maximize the time that it takes to record a podcast.
00;07;42;04 – 00;07;54;11
Unknown
And we’re listening to the same recommendations we give to our clients. Right. We’re seeing that video is the way that people want to be consuming this content. So we want to make sure that we are leveraging more video, less graphic only content.
00;07;54;14 – 00;07;59;04
Unknown
Listen to the algorithms because the algorithms are trained on what people like.
00;07;59;04 – 00;08;19;13
Unknown
Yeah. And it gives you the best insights on how you need to evolve whatever tool you’re using. I mean, you know, our producers have said, you know, we’re not going to do the audio grams anymore when we promote our party on our party. Oh, no, no, no, that’s your that cheer, Stinger, baby,
00;08;19;15 – 00;08;40;14
Unknown
this gives us so many slices of content that we can use, not just to promote our podcast, but, to, you know, we can showcase our culture. We can showcase that we we do. Podcast. Call me for your podcast. But, really being able to utilize that content in multiple ways, which is, is an economical way to do it.
00;08;40;16 – 00;08;59;02
Unknown
Right? Nobody, nobody should just be producing one offs and then putting them on a shelf after they, you know, run on social media or their website for a bit and then put them on the shelf and you never touch them again. You can slice and dice those into multiple pieces of content. And that’s really important for brands to understand.
00;08;59;05 – 00;09;05;15
Unknown
And, and just one more reason why a video podcast can be a really powerful piece of your content library.
00;09;05;17 – 00;09;23;20
Unknown
so here we are. We’re doing it. And the big piece that I, I’m sorry, I want to go back to, like the vertical video format, right. Tick tock started that and it went into reels on Instagram and Facebook and most recently LinkedIn. So those business themes, podcast, etc., they now have a place on LinkedIn.
00;09;23;26 – 00;09;48;00
Unknown
But if I see any vertical videos on LinkedIn of some dude in his car, like expounding on life, I. I might leave the platform. There is something to the algorithm that people like watching people talk to their phone in a car. It I don’t, I don’t, but it must perform well because people will go out into their car to film videos and like, stop it, stop.
00;09;48;03 – 00;10;14;17
Unknown
Sometimes the light’s better, but. And then also if LinkedIn all of a sudden becomes a place where you can watch chicken videos, oh well, then I’m in, I’m in. So that’s straight up chick influencer videos. As long as it is not AI garbage that I’m now seeing invade my my Instagram feed. And I hope gen that the prediction of separating those out or de-emphasizing those algorithmically happens sooner rather than later because it’s, it’s getting me.
00;10;14;17 – 00;10;32;25
Unknown
Okay, so this is kind of off topic, but kind of on topic. It’s a crapshoot today. This topic this is a crapshoot. This is what this is, is what Olivia from our team shared, on slack that you can look at what the algorithm they’re saying that you can control what the algorithm, shows you on Instagram.
00;10;32;25 – 00;10;52;14
Unknown
I don’t know if I agree with it, but it will tell you what it thinks you like, and it’ll tell you what it thinks you don’t like. Right? It was. It was pretty wrong for me, honestly. Nowhere in there did it say chicken videos, right? Or even farm videos. Yeah. And, it didn’t seem to, pick up on things that I don’t like either.
00;10;52;14 – 00;11;09;19
Unknown
So I did add some things, and I had so far, it’s actually been feeding me more political stuff, even though I said I don’t like political videos. So I, I think they’re just trying to get you to tell you what you want. Right? Or maybe you say you don’t want it and they think, well, rage beat them.
00;11;09;22 – 00;11;25;28
Unknown
Yeah. It’s that control element. People want to be in control. Because when you think about the algorithm, even even on our end, we know best practices when it comes to the algorithm. But it’s a black box. You don’t necessarily know what’s going to what’s going to happen. And I think people, consumers, they say, oh, I don’t like social media.
00;11;25;28 – 00;11;45;29
Unknown
I can’t really control it. Right. They’re giving you the glimmer of of hope. So I don’t know, this might be one of those things where you say something and then, you know, you get served an ad. So you think your phone’s listening to you, which it might be, but, I did say I do not want to watch videos of anybody putting on makeup, and I don’t think I’ve gotten any in my in my feed since then.
00;11;45;29 – 00;12;09;19
Unknown
So, let’s hope that that holds because I hate those. Yes, my my, feed right now is only focused on the Olympics. I am I cannot get through this podcast in February without mentioning the Olympics. The opening ceremony. Wonderful. It’s a little bit different. We had four different areas where people were having the opening ceremony. So you didn’t have everyone in one big room.
00;12;09;25 – 00;12;33;08
Unknown
Jen, did you watch the opening ceremony? Did you have you watched the Olympics yet? I have watched the pieces that Doug has made me watch. Which is mostly, I think it was luge or something like that. And he mostly just called me in, and Andrew, our producer, will think this is cool too. Like they have a drone that comes down sort of a different chute and then it like follows them down, but the drone loses, fast.
00;12;33;08 – 00;12;36;27
Unknown
And then it’s just the cameras on the course. I did think that was kind of cool.
00;12;36;27 – 00;12;43;20
Unknown
And then I watched curling the other day. I watched I love curling, I feel like maybe I could do curling
00;12;43;23 – 00;12;45;04
Unknown
Cedar Rapids has a curling.
00;12;45;05 – 00;12;56;19
Unknown
It does. I have a friend who’s on the curling team so I there’s my opportunity Adrienne call me I’m I’m ready to join the team. I’m curling curious. And as you’re free and as of
00;12;56;24 – 00;13;06;09
Unknown
today I will not have any spoilers. As of today, the Americans are going for the gold in curling. They’re from Duluth, Minnesota. They are Durham for the gold.
00;13;06;09 – 00;13;23;15
Unknown
I love them, Corinne. Corey are they are are they a team? They are not. They are not. Oh my God. When I do air quotes now, you can see them and see it. You can see it. They, I don’t know about the, the woman, Corey, but the man, Corey does have a fiance. And she’s been at the Olympics, too.
00;13;23;15 – 00;13;41;01
Unknown
So I’m curious, as to how, how that dynamic forms started. I know one of them moved from Pennsylvania to Duluth to, like, start training, but they’re going to get at least a silver medal. And I’m so excited for for it. I, I didn’t I didn’t think I would be that excited about curling because it is kind of slow.
00;13;41;05 – 00;13;56;19
Unknown
Yeah. But it’s it’s interesting. I’m like, what are they doing? Why are they just like running a broom in front of it? And how does that help? And Doug’s like, oh, that’s how they that’s how they get a curve. And yeah, and I’m like, okay, whatever, I think I can do it. But the drones, it really is amazing.
00;13;56;19 – 00;14;13;20
Unknown
And there’s, there’s actually like drone Olympics, which I didn’t realize they have people, there’s like obstacle courses that these drone operators will do. And it’s a very advanced version of RC cars. Right? It’s these people who are just really, really good at these. And I thought, why did they have to get really good at flying a drone?
00;14;13;23 – 00;14;32;23
Unknown
And then you see the Olympics and these people following them, they’re following them on downhill ski tracks too. It’s insane. Like they’re on a ski track. No, they’re they’re flying like they’re flying. Okay. And the they’re not on skiing in that range. That would be wild. But it just shows how much control and how close they have to be.
00;14;32;23 – 00;14;52;21
Unknown
It’s also wild to think that we might see a clip of a drone hitting an athlete. Okay. And you can probably bet on that now. Oh yeah. You could bet on everything. Like with the Super Bowl. They were betting on literally everything. That was the only interesting thing I think for us in the Super Bowl was like what my husband had placed dumb bets on.
00;14;52;21 – 00;15;18;02
Unknown
So, because yeah, and we’ll talk about it later. But that was a super lame Super Bowl. Yes. And we we mentioned this in the last podcast. We have some updates from the Edelman Trust Barometer. Right. Like that. The state of the world is changing. And Edelman, we did a podcast on the 2025, yep. And by the time by the time this runs, I will have a blog post.
00;15;18;02 – 00;15;41;26
Unknown
This is my way of keeping myself accountable. Like, oh, by the time this podcast runs, I’ll have my my blog written on this year. So, this year’s theme was insularity. And, if you were tuned into it last year or you go back and watch that or listen to that podcast that we did before where we talked about the crisis of grievances is where we where we were last year.
00;15;41;26 – 00;16;03;14
Unknown
So everybody that we’ve shifted from a, a we to a me, mentality, it got deeper this year. There’s not a lot of good news in the, in the report. Honestly, other than you know, eventually a pendulum has to swing. But trust is really at all time lows. And people are seeking information from only the sources that they trust and more from peers.
00;16;03;17 – 00;16;31;04
Unknown
And if you look back 20 years, you can start seeing where people started turning to other people for information rather than trusted sources, because they were rapidly losing trust among world events that were happening. So this insular trust mindset, just people are dug in a little deeper than they were even last year. So you know, businesses and brands still rank better, which I’m not sure what that says about the world, honestly.
00;16;31;04 – 00;17;06;05
Unknown
And remember, this is a global report, right. But you can you can get the the US pull out on that. They haven’t released the, the toggle on that yet, but you can go in and figure it out. So, you know, it’s things really haven’t changed a lot. Maybe, trust is decreased a little, but people have dug in deeper on where they get their information and who they trust and where they are getting that information, becomes, for lack of a better term, this is the real technical term, sketchy.
00;17;06;08 – 00;17;36;10
Unknown
Right. It just is getting sketchier and sketchier. So, you know this, it leads to health issues. This leads to people getting poor financial advice. I mean, this has implications, for everybody, the implications when it comes to business and brands are that, you know, continuing to work to build trust with your brand, leveraging your own platform as, as a brand and as a trusted voice, really digging in on authority.
00;17;36;12 – 00;17;56;01
Unknown
Is is where I think that businesses can utilize this information and, and maybe even bring it back. A little bit. I, I’m a big believer, in the idea that the pendulum always swings. So, I, I think it has to come back at least a little bit at some point. Like, I’m not sure it can get much lower.
00;17;56;03 – 00;18;18;08
Unknown
Right? I mean, based on the statistics, it it can’t unless they’re going negative. Right. During, during I think it was during Covid, they had the, the hot spots. Right. And they needed to go hotter than red. So they made purple. They made purple. Like, this is where it’s bad. This is super bad. It’s purple. So, yeah, I think that I think that that’s,
00;18;18;10 – 00;18;47;22
Unknown
Yeah, it’s it’s in a tough, tough spot. So, you know, leveraging your employees as spokespeople, leveraging your own authority and, leaning into what, what, you know, well, as a business or, you know, a nonprofit and even though, you know, government organizations are among the least trusted, that doesn’t mean that they shouldn’t be, attempting to share information.
00;18;47;24 – 00;19;13;15
Unknown
It’s just it’s it’s harder now, but, going in and doing that from, a storytelling perspective, leaning into people rather than, especially I right now, that people in the U.S trust I we’re among the lowest in the world of people who trust I and people the lower their income, the more they believe their job will be replaced by AI.
00;19;13;15 – 00;19;17;04
Unknown
And this was all reported in that this is all. Yeah, this was all and this was
00;19;17;04 – 00;19;53;15
Unknown
this showed up last year too. But now we’ve got that full year of mainstream AI. And it is interesting, as income levels go up, people have less fear about AI taking their job, which which I thought was interesting too. So, but I think as as trust continues to sit at incredibly low points, it’s probably more important than ever that businesses don’t lean on it for their main source of communication, for, critical things that they are trying to share about, whether it’s a brand or whether it’s information or help, whatever it is.
00;19;53;18 – 00;20;06;05
Unknown
Don’t don’t over utilize AI in those, instances. That’s I, I think American sentiment around AI is it’s not very high right now.
00;20;06;06 – 00;20;19;20
Unknown
Right. And you hear a bunch of stories right now in the news about people who are leaning in too much in their personal lives into AI, and it’s causing some problems. The opening ceremony of the Olympics also used AI
00;20;19;27 – 00;20;22;11
Unknown
for, oh, yes, not the Olympics.
00;20;22;11 – 00;20;43;21
Unknown
Yes. They, had, an actress who was on the White Lotus, the Italian season of The White Lotus. She was phenomenal. She did great, but they had her flying through the sky, dropping into different time periods of the Olympics, and they, they animated it. And the animation, it was showing, like, glimmers to me of, like, the AI.
00;20;43;21 – 00;21;11;02
Unknown
I was like, ooh, they. This is an AI slap. Oh, really? The Olympics. Yes. Yes. Yeah. It was, it was hard. But you had mentioned that everything in the barometer is looking a little bleak, right? Everything looks a little I, I did pull out a glimmer of hope. And when ranking this, we talked about, large corporations distrust in government when polled, my employer is trusted as the highest.
00;21;11;03 – 00;21;35;13
Unknown
Isn’t that weird? Yeah, 78%, 78% of people, trust their employer and I. Another piece of that was there was an increase. 11% of people increased trust in their coworkers and 9% increase in their CEO. Yeah. And so I think that was the global number on that. I can’t remember what the US number was off the top of my head.
00;21;35;16 – 00;22;01;28
Unknown
But I think that so I think they do something like 38,000 people are on this, this poll, globally every year somewhere around there. And, you know, so you’re going to have various sizes of companies. So you’re going to have people who have access to their CEO and, and have close, networks with their, coworkers. And then you’re going to have people who work in, you know, fully remote or things like that, or no access to their leadership team.
00;22;02;01 – 00;22;23;05
Unknown
But I was surprised at that number. And, and I thought, that’s really important for businesses to understand, that they have that ability to use that for good, not for evil. Right. But, you know, you can you can also leverage your employees as authentic spokespeople as well, if they’re if they trust you and you trust them, hey, that’s a start.
00;22;23;12 – 00;22;42;08
Unknown
Yours. Ours. And the other piece we talked about that insularity. Right. And people building those bubbles, if you think about it, you spend a lot of time with your coworkers. They are your bubble. So that’s the other piece. I’m like, well, it’s it’s good that you have more increased trust in your coworker, but that’s reinforcing that that bubble or that insularity.
00;22;42;13 – 00;23;00;16
Unknown
I like the bubble here just so you don’t let them all hang out in this bubble. Oh, they love, of course, of course. But it did harken back to this is going a little bit, further back in the podcast, but that bubble just made me think of social media during election times. Right. And you always think like, oh, I’m only seeing this.
00;23;00;21 – 00;23;18;09
Unknown
It’s going to be great. It’s going to turn out in my favor. And then it doesn’t. You think, what the heck is going on your bubble? You only see pieces. So just thinking of as these bubbles start to form and it’s it’s really showing up in the, the barometer, it’s like, what are we not seeing on the outside of our bubble?
00;23;18;11 – 00;23;40;22
Unknown
Right. And that goes from both sides of the political spectrum for everything. It’s like making sure that you’re not just getting your information from one place. You know, we’re we’re kind of losing this, critical thinking aspect as a society not to, you know, go down a deep, dark rabbit hole here, but, making sure that you are getting, you know, more neutral information.
00;23;40;24 – 00;23;54;16
Unknown
I think there is a place for that, in the news media, and otherwise. But it’s not as sexy. It’s not as fun. It doesn’t give you that, you know, dopamine rush. So we’ll see.
00;23;54;16 – 00;24;01;25
Unknown
and then you mentioned, AI the overreliance on AI, it’s almost like people are losing that critical thinking skill.
00;24;01;27 – 00;24;34;09
Unknown
Right. Well, and, you know, some people turn to AI for therapy, right? And and for, life advice. People are putting some of their deepest, darkest thoughts into, platforms that I don’t know that you should put your deepest, darkest thoughts into. Right. First of all. And now think about this. They might start getting ads. You know, you are pouring your heart out and telling your AI therapist what’s wrong with your life, and you start getting ads for medication right?
00;24;34;11 – 00;24;59;08
Unknown
Right. OpenAI has, released there are there are rumors coming out right now that OpenAI is going out to large global scale. Polly. Polly. National scale, Lord. Large global scale, agencies giving them the in the in for $200,000 minimum spend per month to place ads in chat GPT results. Yeah.
00;24;59;11 – 00;25;05;08
Unknown
Which they said that ads would be the last resort and you know this happens with I think every platform.
00;25;05;08 – 00;25;27;20
Unknown
So let the internet ification begin. I like it’s it’s coming for OpenAI right now. Which you know, I think that’s that’s an in for my girl Gemini to keep climbing up the ranks. Yeah. So another term in that space as we get too reliant on on AI models and not thinking that critical thinking skill, outsourcing cognition, you’re not thinking for yourself.
00;25;27;24 – 00;25;47;04
Unknown
You’re really just using these platforms as your brain. Like some will even advertise themselves, like. Like notion as your second brain. Right. Yeah. That’s what we need. Right. Like no just use the one you’ve got. Really. Well what do you think about outsourcing cognition. Are you getting over. Are you getting too familiar in. Too comfortable with AI for certain things.
00;25;47;05 – 00;26;06;23
Unknown
Well yes. For sure. Not sharing my deepest, darkest thoughts with it. But, definitely use it as a way I, you know, I’ve tried kind of using it as a thought partner, but it just kind of echoes what I want to hear. So I don’t think that it’s very useful in that I also really just hate the, like, over gratuitous.
00;26;06;25 – 00;26;30;19
Unknown
And you’re so smart. You’re so smart. Great idea. Yeah. That’s so great that you’re thinking that way. So. Yes and no. Like, it’s it’s a good way to kind of find some options and think through some things. But I’ve just found that it also it’s kind of like being in a bubble and getting all your information, you know, like my in-laws and a certain news network that they watch a lot.
00;26;30;22 – 00;26;52;02
Unknown
Well, it’s going back to the bubble, right? You want to surround yourself with people that feel the same way about you on almost every topic. That’s why people are using AI so much, because I is doing the exact you. You’re pretty. You’re pretty. Yeah, yeah, I it’s that’s an uncomfortable place for me with that. And I’ve tried to tell it to stop doing that and it can’t seem to remember it.
00;26;52;05 – 00;26;59;25
Unknown
So, Jen, we were covering kind of the trust piece of of AI. How does that all tie back into trust of everybody with the barometer?
00;27;00;03 – 00;27;22;20
Unknown
Well, I’m going to use a word that was used in our last podcast, discernment. Right. It’s what people can tell is real. It’s what people and, and people might even assume if it looks too perfect or like it just seems a little, little off to them. That it’s AI and that’s an instant turnoff in many cases.
00;27;22;22 – 00;27;48;06
Unknown
It’s just not a dice you want to roll necessarily right now, when it comes to creating major pieces of your content or your communications as a brand. So, you know, I think people are looking for authenticity right now in a world where we’re really lacking it, and it’s an opportunity for brands that care about their brand, that care about how they are perceived by and whether they’re building trust.
00;27;48;08 – 00;28;06;02
Unknown
It’s an opportunity for those brands not to just blindly jump on the AI bandwagon. And I’m very pro AI. I use AI for lots of things. I’m a pretty heavy user. But it’s just never going to take the place of human creative. It’s certainly never going to take the place of human creative. It de novo.
00;28;06;04 – 00;28;28;11
Unknown
And I think that companies that just disinvest in human ingenuity, will pay the price for that later. And they also won’t have the trusted employees who trust their CEO and who go out and talk about their brands because they’re undercutting themselves when they do it. So, if you have an opportunity to build trust right now in this world, you should take it.
00;28;28;18 – 00;28;30;26
Unknown
And you don’t do that by putting out I slap.
00;28;31;00 – 00;28;32;12
Unknown
Well said.
00;28;32;15 – 00;28;42;15
Unknown
Okay, now it’s time for our segment called Creative Briefs. This is where we dig into a marketing campaign or company idea and see what insights we can learn from their marketing moves.
00;28;42;15 – 00;28;45;11
Unknown
So the Super Bowl just happened right?
00;28;45;18 – 00;29;08;22
Unknown
Yeah. The the Mecca of advertising. The world’s lamest Super Bowl. Right? Right. The the Super Bowl, the actual sports that were happening. And remember, this is a sports podcast. It’s not the sports that were happening were really boring. Yeah. What do you think about the commercials? I thought brands played it pretty safe this year. I like back to the Edelman’s Trust Barometer.
00;29;08;22 – 00;29;30;00
Unknown
There was a lot of like self-care and take care of yourself and, you know, care for other people. There was quite a bit of that. Maybe, you know, I’m not quantifying this exactly, but I’d say maybe a little bit more than previous years. Yeah. Which was fine. But I would just say that ads averaged a B-minus.
00;29;30;00 – 00;29;53;26
Unknown
Yeah, I would, I would definitely say that. And the other interesting part, they showed them on YouTube on their social feeds before the Super Bowl they used to unveil at the Super Bowl and then promote them right. They’re they’re flipping the script on that now. I think they’re testing to see, do I need to pay this $8 million or will we still get some, or can I get extra juice out of my $8 million?
00;29;53;26 – 00;30;18;09
Unknown
Because people are curious and they want that, like, oh, I saw it before is on the Super Bowl. So they can tell their buddy when they’re sitting on the couch, I already saw this. Yeah, yeah, there there was something during the Olympics. It was, the Mr. Beast and Salesforce commercial on the Super Bowl. That commercial I did not think was good at all, but during the Olympics, they had a commercial for their commercial saying that you need to tune in to watch this.
00;30;18;09 – 00;30;39;09
Unknown
It was kind of a behind the scenes take on them making the commercial. And then when I watched the actual commercial, I was like, yeah, what? Yeah, and that’s the hard part. I didn’t even know what they were trying to say. Everything, every commercial or or a majority of those commercials, it was buy me, buy me, sign up like that was that was the only thing that came from that.
00;30;39;09 – 00;31;02;28
Unknown
It it was a different commercial experience this year. Yeah. In the Super Bowl, I will say the Lay’s commercial that had the QR code that was like in the in the field, you know. Yes. That we couldn’t get the QR code to work, not because it wasn’t a valid QR code, but just like whatever with our screen where we were watching, we couldn’t couldn’t get it to go, and I’m like, oh.
00;31;02;28 – 00;31;17;25
Unknown
And, so, you know, the, the other Gen Newman, works on that, on that, brand. And you’re like, I was like, dude, your QR codes network. I didn’t color and just not going to listen to the podcast. Don’t don’t even say it. Don’t even say it. So,
00;31;17;27 – 00;31;28;10
Unknown
So side note, there is another Jen Newman. And she also runs a marketing agency, but a much, much larger marketing agency. And she is my sister in law.
00;31;28;12 – 00;31;39;13
Unknown
So I want to talk about an ad, and now with the power of a video podcast, for those of you just listening, tune in on our YouTube channel and you can see there’s Annie. Can you pull up the ad? Can we do that?
00;31;39;16 – 00;31;41;27
Unknown
there it is. All right.
00;31;42;00 – 00;31;45;03
Unknown
Okay. So we are going to play this on mute just so we can talk through it.
00;31;45;03 – 00;32;05;08
Unknown
And so we don’t have to worry about this getting taken down or anything. But this ad as you can see here we have a countdown. It looks like a vintage version of a karaoke of a karaoke song. Right. And there is a very popular song, Think This is Everybody by the Backstreet Boys, and there is the audio playing, but it’s the karaoke track.
00;32;05;09 – 00;32;22;27
Unknown
Yeah, right. It’s a karaoke track. And I don’t know about you, Jen. When I was in, when I was at our Super Bowl party, it was just music playing. There wasn’t talking. So everyone looked up at the TV, everyone looked up at the TV. Well, this is the part though, and this is definitely I mean, this is low budget, but clever.
00;32;22;27 – 00;32;43;05
Unknown
Am I the only one? Yeah. So I was like, did I not have these words straight all this time because I was like, doesn’t he say am I sexual? And so that the words on the screen say, am I so secure? And I didn’t even get it. I didn’t get it until we were talking about it in our team meeting, because all of us at this party, which were all of a certain age, let’s just put it that way.
00;32;43;05 – 00;33;04;24
Unknown
And we’re like, well, maybe our hearing’s bad. We’re like, did I just not know? Those were the words? And even when the brand was revealed, I didn’t make the connection. That was so this the whole time, everyone listening was curious. We’re like, what is this? Who is this for? What’s going on? And then that. So secure peace. That’s what made me start thinking, this is either for a security company.
00;33;04;24 – 00;33;29;16
Unknown
This is for, like LastPass. Something else. Right. But for 50s, you have no idea what’s going on. Everyone singing along, the excitement, nostalgic feel. But at the very end, it reveals this is a Coinbase ad. Crypto. Yeah, crypto. Was there much was there much else for crypto? I mean, this was not the crypto bull. No. That we’ve had in years past.
00;33;29;16 – 00;33;48;13
Unknown
This was the eyeball this year. Yes. A lot of that, although not as much as I thought there might be. So, yeah, an interesting timing, given that the, you know, cryptocurrency in general has just taken an absolute bath, you know, in the past couple of weeks. I’m like, well, they sell $8 million. It’s just bad. Yeah.
00;33;48;16 – 00;34;11;27
Unknown
But they didn’t spend much on the video, clearly. Right. And the piece is it stood out right. And I think that it did. I’m assuming that their target market has that nostalgic love for Backstreet Boys. Oh yeah. Right. Their target market. Well, I don’t know if they’re going after Gen Z. I think they’re letting that be for like thinking about kind of the crypto bro kind of market.
00;34;11;27 – 00;34;29;13
Unknown
That is I, I don’t know if that’s they might should it be more like, I don’t know like Rage Against the Machine or something. Crypto bro I don’t think they use Coinbase. I think they use what’s the other one like. Coinbase is the number two crypto app. So they’re trying to get everyone else like this is for your like your average day.
00;34;29;16 – 00;34;45;03
Unknown
Not day trader, but the person who’s investing in their their 400 and K. That’s the only thing they do. They then have Coinbase and that’s how they’re getting crypto. Okay. It’s like they realize they’re not going for the the super techie crypto bro that has a crypto wallet and all of that. Yeah
00;34;45;07 – 00;34;50;23
Unknown
okay. So maybe this is maybe this does narrow in on their target market because it’s crypto.
00;34;50;23 – 00;35;12;27
Unknown
Not so much people like I feel like it might be a little dangerous. Yeah. Thing. So I, I thought that this this ad was great. For that specific purpose. Right. They know who their target market is. They know that they are going for not, the crypto bro. But what’s also really interesting, Coinbase. In 2022, they also had a Super Bowl commercial, kind of a viral moment.
00;35;13;04 – 00;35;35;27
Unknown
It was only a QR code. They just had the QR code bouncing around on the screen. Another situation where you don’t know who the advertisement is for up until the very, very end. This year, they didn’t run the risk of crashing their website. So when people were scanning the QR code, it was going to a 404 or it was going to a, it was going to A301.
00;35;36;00 – 00;36;03;13
Unknown
Because the website crashed this time, they were just curious and watching the whole time. And people hate it, that commercial. Oh, really? They hate it. Yeah, they hated it. It got, I think there was only three other commercials behind it in the history of the Super Bowl commercial tracking, but that was just opinions, right? Coinbase went from being the, I think number 168th most popular app to the number two most popular app downloaded from the iTunes.
00;36;03;13 – 00;36;28;23
Unknown
Okay, Apple Store that year. So it worked. It’s one of the few commercials that I paid any attention to. And we were, you know, hanging out and socializing. And there was just a lot going on in the room in general, was hard to pay attention to anything on TV at all. But this one, like it caught our attention because it was a song that my friend started singing, and then we were all just like, wait a minute, are we just.
00;36;28;23 – 00;36;54;11
Unknown
Have we been just dumb this whole time? Right. So, you know, I’m I’m going to give it points for that. I mean, you know, it’s it’s not like, beautifully produced or anything, but, it’s different and people and and it did gain them, it they, it performed the, the way they wanted it to. Yeah. And it stands out not only because it’s auditory, it can’t go into background noise almost because it’s so different from everything else.
00;36;54;11 – 00;37;04;17
Unknown
You’re hearing. And also I’m looking straight at you. I can see this bright blue. Yeah. Like this is standing out like you’re you’re going to see it. It’s going to make the wall on the other side glow bright blue.
00;37;04;23 – 00;37;16;29
Unknown
okay, I have to give our producer some credit for this because, you know, we’ve got this Google doc going here where we’re all collaborating and we’re like, gosh, I wonder who the audience could be if it’s not crypto, bro.
00;37;17;02 – 00;37;29;12
Unknown
And she’s like, the name of the song is everybody. And she’s just sitting over there. It’s like losing and typing in the Google doc. So, you’re right, Annie, you’re right.
00;37;29;20 – 00;37;35;27
Unknown
And sometimes it just takes a couple more viewings before your audience fully gets the advertisement. Well,
00;37;35;27 – 00;37;40;09
Unknown
I had to have it explained to me, but that’s. And now we’re explaining it to you.
00;37;40;14 – 00;37;42;11
Unknown
Now we’re explaining it to you while
00;37;42;13 – 00;37;45;02
Unknown
it’s Brian’s favorite thing, explaining it to you. Love it.
00;37;45;06 – 00;37;55;11
Unknown
well, Jen, we did it. We recorded our first video podcast. How did how did it go? It it went fine. It was more natural than I thought. I’m, you know, I’m over here trying to not look at the, the cameras.
00;37;55;13 – 00;38;13;03
Unknown
But it it was fine. Like it’s fun. Yes, it was fun. It was exciting. I’m excited for this new this new feed and new opportunity. So if you are listening to this, only listening, you can now watch on Spotify and on YouTube. Jen, thank you for being here for going on this journey. We started the podcast together.
00;38;13;03 – 00;38;34;24
Unknown
Now it’s starting the video podcast now and special thanks to our producers, Andrew Rivera and Annie Stewart. They made this set amazing. This looks great. And they, put together this podcast every month for us and they support us and they just would not, would not come together without them. Oh yeah. For sure. Things would be out of focus and the audio would be all screwed up.
00;38;34;28 – 00;38;39;15
Unknown
So yes. Well, thank you all for watching. We’ll see you next time. So yeah.
00;38;39;17 – 00;38;40;25
Unknown
Are we swearing on this or now?
Unknown
Listen to the algorithms because the algorithms are trained on what people like.
00;00;04;20 – 00;00;16;18
Unknown
Yeah. And it gives you the best insights on how you need to evolve whatever tool you’re using. I mean, you know, our producers have said, you know, we’re not going to do the audio grams anymore when we promote our party on our party.
00;00;16;24 – 00;00;19;28
Unknown
Oh, no, no, no,
00;00;20;01 – 00;00;34;27
Unknown
that’s your that cheer, Stinger, baby,
00;00;35;00 – 00;00;55;19
Unknown
Hello and welcome to Think Fresh, a podcast brought to you by the Nova marketing collective. Creative. Coming to you from our Ideas Institute and here to talk about all things marketing. Insights on new trends, innovative ideas and marketing tools you can use in your day to day life and whatever else we deem relevant. I’m Jen Neumann, de novo CEO and your host.
00;00;55;25 – 00;00;57;01
Unknown
And I’m Ryan, NFL
00;00;57;04 – 00;01;00;14
Unknown
head of digital account manager. And your other host.
00;01;00;17 – 00;01;10;23
Unknown
Today we’re going to talk about video podcasting and a whole bunch of other stuff. It is kind of a crapshoot today isn’t it? But that’s that’s a great that’s a great foray into
00;01;10;25 – 00;01;13;00
Unknown
you can see us friends. You can see us.
00;01;13;01 – 00;01;34;03
Unknown
We’re here. We’re in your in your YouTube feed on your social feeds. This is a different experience from being in front of the camera and not just behind, a microphone. Now, Jen, it’s, it’s different, all right? It’s. I’m trying not to think about it. I’m pretending that we’re just doing the podcast as we normally do. It’s normal.
00;01;34;03 – 00;01;56;17
Unknown
But but look at this. Truly this amazing, this space. The video team, they built this out and I love it. We’ve got a squirrel. We’ve got some gorgeous plants and greenery all still from the ideas in situ and built by our team. Yes, 100% built by our team. So shout out to the video team. It’s amazing. So
00;01;56;20 – 00;02;01;06
Unknown
yes, all the people behind the cameras and behind the audio right now were the ones who built all of this.
00;02;01;06 – 00;02;02;26
Unknown
So very proud, very exciting.
00;02;03;03 – 00;02;25;03
Unknown
But Jen, video podcast, I’ve got to ask, how do you feel about video podcast? How do you feel about all of of this? Are you a video podcast consumer. So I’m not okay. Podcasts for me are for mowing the lawn and, you know, folding laundry and things like that. And so I, I’ve never, to be honest, spent much time watching podcasts I like maybe seen a couple of them.
00;02;25;05 – 00;02;43;25
Unknown
I personally am a little nervous about doing this, and it feels kind of weird. But I also look at the statistics and know that this is, this is the way this medium is moving. And we want to make sure that, we are not only producing a podcast that people listen to or maybe want to watch.
00;02;43;27 – 00;03;02;28
Unknown
But we’re doing this in, in ways that people want to consume this media. And also, you know, this is what we do for our clients, too. So, building out the studio in particular was really fun. Check the check the goal off the list. So, you know, I’m here for it. I’m here. Exactly. And I also very similarly to you.
00;03;02;28 – 00;03;20;00
Unknown
I don’t I, I listen to podcasts when I’m doing other things generally, but I saw some stats out there that 70% of people are now when it comes to video podcast, they are tuning and they’re watching them on YouTube, while they’re eating dinner, while they’re doing, other cooking dinner, etc. they’re fully locked in to, to this medium.
00;03;20;00 – 00;03;39;07
Unknown
They’re not just listening while they’re mowing the lawn, doing the laundry, etc. they’re, they’re, they’re, they’re locked in. And it’s it’s also a little crazy to think that these other platforms that were traditionally audio only are now leaning in on that as well. It’s not just people going to YouTube, it’s Spotify now adding in video to their platforms.
00;03;39;13 – 00;03;41;10
Unknown
There’s there’s other places doing it too.
00;03;41;10 – 00;03;55;19
Unknown
Netflix also already has them and making it a larger portion of their platform in 2026. So it’s it’s definitely growing. And people people want it. They want that Barbara Walters interview style. I think that that we saw growing up,
00;03;55;22 – 00;04;04;23
Unknown
you know, it’s interesting to me just to think about how video as, as a medium has, has changed over the years and during my career.
00;04;04;23 – 00;04;24;02
Unknown
And there is a time where, you know, video was really super expensive to produce and, you know, in the end, you got a tape or you got Avengers a CD, right? And then eventually you got a thumb drive, and then eventually it moved to streaming and it started becoming a little bit more accessible. And, you know, there are varying levels.
00;04;24;02 – 00;04;36;27
Unknown
I mean, there are there are videos that are, you know, you invest a lot more in their own videos that you, create a little bit more on, on the fly or a little bit more, of a casual, approach to them. But
00;04;37;00 – 00;04;42;10
Unknown
it’s interesting to see podcasts move that direction to we shouldn’t really be surprised, right?
00;04;42;10 – 00;05;02;01
Unknown
I mean, visual, visual mediums have always been important and always been effective for that matter. So, so if the people want to see us, like here we are. Yes. This is us. This is our tens of listeners. And one of the things too, as we’ve talked about on this podcast for a number of episodes and just kind of the theme throughout our 20 episodes, authenticity.
00;05;02;03 – 00;05;19;20
Unknown
And I think this proves to people, we are humans, we are not AI audio. We’re here. You can see us. It’s that authentic look and feel that people are going through. You can see everything. You can see that. You can see the laugh line. We’ve got great cameras. You can see everything. Add a blur. Great. I didn’t need to think about that.
00;05;19;23 – 00;05;20;26
Unknown
Sorry, sorry.
00;05;20;29 – 00;05;38;20
Unknown
So. But that is also one of the pieces. We’ve got 20 episodes. Right. And I would say that that can be daunting for some people who want to start listening to a podcast. And one of the things that I have used video podcasts for is I see the clips on social, right? I’ve seen, good hang with Amy Poehler.
00;05;38;20 – 00;06;01;17
Unknown
I’ve seen, so true with Caleb, and it’s little short clips that then give me a taste for what that’s going to be, and then I can say, oh, I do want to listen to that. I’m really interested. You might not watch it, but you will tune in and I’ve seen a lot of those clips too. So again, not really a podcast watcher, but definitely get served up some of those clips which do definitely hook me in for the audio side of it.
00;06;01;17 – 00;06;01;27
Unknown
So
00;06;02;00 – 00;06;20;09
Unknown
yeah, you see it on on social and then you go and subscribe. I still use Apple Podcasts. I’m curious if Apple is going to get into the video podcasting space as well. We’ve got Apple TV. Apple podcast is a is a separate app. I wonder if we’ll ever have a merger between those two Apple platforms and they’ll poll.
00;06;20;12 – 00;06;26;25
Unknown
I wonder if they would pull podcasts into Apple TV, or if they would pull TV into Apple Podcasts.
00;06;26;28 – 00;06;32;11
Unknown
I don’t know, but I feel like we’re going to have a producer’s note later on that says, fact check. They do
00;06;32;13 – 00;06;34;16
Unknown
already. They’re dummy works.
00;06;34;18 – 00;06;42;22
Unknown
You guessed it. It’s me, Annie, with a producer’s note. Normally, I come here to set the record straight when Jen or mostly Ryan confidently misspeak,
00;06;42;25 – 00;06;46;23
Unknown
but this time I have to give him credit. Ryan was right and right on time.
00;06;46;23 – 00;06;52;11
Unknown
To be fair, we were all a little wrong. Apple actually was the first platform to support video podcasts
00;06;52;11 – 00;06;54;04
Unknown
all the way back in 2005,
00;06;54;04 – 00;06;58;05
Unknown
when I was still rocking an iPod nano, and YouTube was in its infancy.
00;06;58;07 – 00;07;10;10
Unknown
As you can imagine, that feature has been described as clunky. But just days after recording this podcast, Apple announced that an upgraded, integrated video experience is officially coming to Apple Podcasts this spring.
00;07;10;15 – 00;07;13;08
Unknown
So well done Ryan for that very astute prediction.
00;07;13;10 – 00;07;14;16
Unknown
Okay, back to the show.
00;07;14;19 – 00;07;20;12
Unknown
And one of the pieces about leveraging video for a podcast is you’re maximizing your content.
00;07;20;12 – 00;07;41;27
Unknown
We’re already recording the audio for this. We can add in a component a video. When we’re posting these, we’re also doing a transcript so it can go in the blog as well. For some SEO juice. We’re maximizing our opportunities here, so cutting this up into clips gives people more ways to consume it. And and just really maximize the time that it takes to record a podcast.
00;07;42;04 – 00;07;54;11
Unknown
And we’re listening to the same recommendations we give to our clients. Right. We’re seeing that video is the way that people want to be consuming this content. So we want to make sure that we are leveraging more video, less graphic only content.
00;07;54;14 – 00;07;59;04
Unknown
Listen to the algorithms because the algorithms are trained on what people like.
00;07;59;04 – 00;08;19;13
Unknown
Yeah. And it gives you the best insights on how you need to evolve whatever tool you’re using. I mean, you know, our producers have said, you know, we’re not going to do the audio grams anymore when we promote our party on our party. Oh, no, no, no, that’s your that cheer, Stinger, baby,
00;08;19;15 – 00;08;40;14
Unknown
this gives us so many slices of content that we can use, not just to promote our podcast, but, to, you know, we can showcase our culture. We can showcase that we we do. Podcast. Call me for your podcast. But, really being able to utilize that content in multiple ways, which is, is an economical way to do it.
00;08;40;16 – 00;08;59;02
Unknown
Right? Nobody, nobody should just be producing one offs and then putting them on a shelf after they, you know, run on social media or their website for a bit and then put them on the shelf and you never touch them again. You can slice and dice those into multiple pieces of content. And that’s really important for brands to understand.
00;08;59;05 – 00;09;05;15
Unknown
And, and just one more reason why a video podcast can be a really powerful piece of your content library.
00;09;05;17 – 00;09;23;20
Unknown
so here we are. We’re doing it. And the big piece that I, I’m sorry, I want to go back to, like the vertical video format, right. Tick tock started that and it went into reels on Instagram and Facebook and most recently LinkedIn. So those business themes, podcast, etc., they now have a place on LinkedIn.
00;09;23;26 – 00;09;48;00
Unknown
But if I see any vertical videos on LinkedIn of some dude in his car, like expounding on life, I. I might leave the platform. There is something to the algorithm that people like watching people talk to their phone in a car. It I don’t, I don’t, but it must perform well because people will go out into their car to film videos and like, stop it, stop.
00;09;48;03 – 00;10;14;17
Unknown
Sometimes the light’s better, but. And then also if LinkedIn all of a sudden becomes a place where you can watch chicken videos, oh well, then I’m in, I’m in. So that’s straight up chick influencer videos. As long as it is not AI garbage that I’m now seeing invade my my Instagram feed. And I hope gen that the prediction of separating those out or de-emphasizing those algorithmically happens sooner rather than later because it’s, it’s getting me.
00;10;14;17 – 00;10;32;25
Unknown
Okay, so this is kind of off topic, but kind of on topic. It’s a crapshoot today. This topic this is a crapshoot. This is what this is, is what Olivia from our team shared, on slack that you can look at what the algorithm they’re saying that you can control what the algorithm, shows you on Instagram.
00;10;32;25 – 00;10;52;14
Unknown
I don’t know if I agree with it, but it will tell you what it thinks you like, and it’ll tell you what it thinks you don’t like. Right? It was. It was pretty wrong for me, honestly. Nowhere in there did it say chicken videos, right? Or even farm videos. Yeah. And, it didn’t seem to, pick up on things that I don’t like either.
00;10;52;14 – 00;11;09;19
Unknown
So I did add some things, and I had so far, it’s actually been feeding me more political stuff, even though I said I don’t like political videos. So I, I think they’re just trying to get you to tell you what you want. Right? Or maybe you say you don’t want it and they think, well, rage beat them.
00;11;09;22 – 00;11;25;28
Unknown
Yeah. It’s that control element. People want to be in control. Because when you think about the algorithm, even even on our end, we know best practices when it comes to the algorithm. But it’s a black box. You don’t necessarily know what’s going to what’s going to happen. And I think people, consumers, they say, oh, I don’t like social media.
00;11;25;28 – 00;11;45;29
Unknown
I can’t really control it. Right. They’re giving you the glimmer of of hope. So I don’t know, this might be one of those things where you say something and then, you know, you get served an ad. So you think your phone’s listening to you, which it might be, but, I did say I do not want to watch videos of anybody putting on makeup, and I don’t think I’ve gotten any in my in my feed since then.
00;11;45;29 – 00;12;09;19
Unknown
So, let’s hope that that holds because I hate those. Yes, my my, feed right now is only focused on the Olympics. I am I cannot get through this podcast in February without mentioning the Olympics. The opening ceremony. Wonderful. It’s a little bit different. We had four different areas where people were having the opening ceremony. So you didn’t have everyone in one big room.
00;12;09;25 – 00;12;33;08
Unknown
Jen, did you watch the opening ceremony? Did you have you watched the Olympics yet? I have watched the pieces that Doug has made me watch. Which is mostly, I think it was luge or something like that. And he mostly just called me in, and Andrew, our producer, will think this is cool too. Like they have a drone that comes down sort of a different chute and then it like follows them down, but the drone loses, fast.
00;12;33;08 – 00;12;36;27
Unknown
And then it’s just the cameras on the course. I did think that was kind of cool.
00;12;36;27 – 00;12;43;20
Unknown
And then I watched curling the other day. I watched I love curling, I feel like maybe I could do curling
00;12;43;23 – 00;12;45;04
Unknown
Cedar Rapids has a curling.
00;12;45;05 – 00;12;56;19
Unknown
It does. I have a friend who’s on the curling team so I there’s my opportunity Adrienne call me I’m I’m ready to join the team. I’m curling curious. And as you’re free and as of
00;12;56;24 – 00;13;06;09
Unknown
today I will not have any spoilers. As of today, the Americans are going for the gold in curling. They’re from Duluth, Minnesota. They are Durham for the gold.
00;13;06;09 – 00;13;23;15
Unknown
I love them, Corinne. Corey are they are are they a team? They are not. They are not. Oh my God. When I do air quotes now, you can see them and see it. You can see it. They, I don’t know about the, the woman, Corey, but the man, Corey does have a fiance. And she’s been at the Olympics, too.
00;13;23;15 – 00;13;41;01
Unknown
So I’m curious, as to how, how that dynamic forms started. I know one of them moved from Pennsylvania to Duluth to, like, start training, but they’re going to get at least a silver medal. And I’m so excited for for it. I, I didn’t I didn’t think I would be that excited about curling because it is kind of slow.
00;13;41;05 – 00;13;56;19
Unknown
Yeah. But it’s it’s interesting. I’m like, what are they doing? Why are they just like running a broom in front of it? And how does that help? And Doug’s like, oh, that’s how they that’s how they get a curve. And yeah, and I’m like, okay, whatever, I think I can do it. But the drones, it really is amazing.
00;13;56;19 – 00;14;13;20
Unknown
And there’s, there’s actually like drone Olympics, which I didn’t realize they have people, there’s like obstacle courses that these drone operators will do. And it’s a very advanced version of RC cars. Right? It’s these people who are just really, really good at these. And I thought, why did they have to get really good at flying a drone?
00;14;13;23 – 00;14;32;23
Unknown
And then you see the Olympics and these people following them, they’re following them on downhill ski tracks too. It’s insane. Like they’re on a ski track. No, they’re they’re flying like they’re flying. Okay. And the they’re not on skiing in that range. That would be wild. But it just shows how much control and how close they have to be.
00;14;32;23 – 00;14;52;21
Unknown
It’s also wild to think that we might see a clip of a drone hitting an athlete. Okay. And you can probably bet on that now. Oh yeah. You could bet on everything. Like with the Super Bowl. They were betting on literally everything. That was the only interesting thing I think for us in the Super Bowl was like what my husband had placed dumb bets on.
00;14;52;21 – 00;15;18;02
Unknown
So, because yeah, and we’ll talk about it later. But that was a super lame Super Bowl. Yes. And we we mentioned this in the last podcast. We have some updates from the Edelman Trust Barometer. Right. Like that. The state of the world is changing. And Edelman, we did a podcast on the 2025, yep. And by the time by the time this runs, I will have a blog post.
00;15;18;02 – 00;15;41;26
Unknown
This is my way of keeping myself accountable. Like, oh, by the time this podcast runs, I’ll have my my blog written on this year. So, this year’s theme was insularity. And, if you were tuned into it last year or you go back and watch that or listen to that podcast that we did before where we talked about the crisis of grievances is where we where we were last year.
00;15;41;26 – 00;16;03;14
Unknown
So everybody that we’ve shifted from a, a we to a me, mentality, it got deeper this year. There’s not a lot of good news in the, in the report. Honestly, other than you know, eventually a pendulum has to swing. But trust is really at all time lows. And people are seeking information from only the sources that they trust and more from peers.
00;16;03;17 – 00;16;31;04
Unknown
And if you look back 20 years, you can start seeing where people started turning to other people for information rather than trusted sources, because they were rapidly losing trust among world events that were happening. So this insular trust mindset, just people are dug in a little deeper than they were even last year. So you know, businesses and brands still rank better, which I’m not sure what that says about the world, honestly.
00;16;31;04 – 00;17;06;05
Unknown
And remember, this is a global report, right. But you can you can get the the US pull out on that. They haven’t released the, the toggle on that yet, but you can go in and figure it out. So, you know, it’s things really haven’t changed a lot. Maybe, trust is decreased a little, but people have dug in deeper on where they get their information and who they trust and where they are getting that information, becomes, for lack of a better term, this is the real technical term, sketchy.
00;17;06;08 – 00;17;36;10
Unknown
Right. It just is getting sketchier and sketchier. So, you know this, it leads to health issues. This leads to people getting poor financial advice. I mean, this has implications, for everybody, the implications when it comes to business and brands are that, you know, continuing to work to build trust with your brand, leveraging your own platform as, as a brand and as a trusted voice, really digging in on authority.
00;17;36;12 – 00;17;56;01
Unknown
Is is where I think that businesses can utilize this information and, and maybe even bring it back. A little bit. I, I’m a big believer, in the idea that the pendulum always swings. So, I, I think it has to come back at least a little bit at some point. Like, I’m not sure it can get much lower.
00;17;56;03 – 00;18;18;08
Unknown
Right? I mean, based on the statistics, it it can’t unless they’re going negative. Right. During, during I think it was during Covid, they had the, the hot spots. Right. And they needed to go hotter than red. So they made purple. They made purple. Like, this is where it’s bad. This is super bad. It’s purple. So, yeah, I think that I think that that’s,
00;18;18;10 – 00;18;47;22
Unknown
Yeah, it’s it’s in a tough, tough spot. So, you know, leveraging your employees as spokespeople, leveraging your own authority and, leaning into what, what, you know, well, as a business or, you know, a nonprofit and even though, you know, government organizations are among the least trusted, that doesn’t mean that they shouldn’t be, attempting to share information.
00;18;47;24 – 00;19;13;15
Unknown
It’s just it’s it’s harder now, but, going in and doing that from, a storytelling perspective, leaning into people rather than, especially I right now, that people in the U.S trust I we’re among the lowest in the world of people who trust I and people the lower their income, the more they believe their job will be replaced by AI.
00;19;13;15 – 00;19;17;04
Unknown
And this was all reported in that this is all. Yeah, this was all and this was
00;19;17;04 – 00;19;53;15
Unknown
this showed up last year too. But now we’ve got that full year of mainstream AI. And it is interesting, as income levels go up, people have less fear about AI taking their job, which which I thought was interesting too. So, but I think as as trust continues to sit at incredibly low points, it’s probably more important than ever that businesses don’t lean on it for their main source of communication, for, critical things that they are trying to share about, whether it’s a brand or whether it’s information or help, whatever it is.
00;19;53;18 – 00;20;06;05
Unknown
Don’t don’t over utilize AI in those, instances. That’s I, I think American sentiment around AI is it’s not very high right now.
00;20;06;06 – 00;20;19;20
Unknown
Right. And you hear a bunch of stories right now in the news about people who are leaning in too much in their personal lives into AI, and it’s causing some problems. The opening ceremony of the Olympics also used AI
00;20;19;27 – 00;20;22;11
Unknown
for, oh, yes, not the Olympics.
00;20;22;11 – 00;20;43;21
Unknown
Yes. They, had, an actress who was on the White Lotus, the Italian season of The White Lotus. She was phenomenal. She did great, but they had her flying through the sky, dropping into different time periods of the Olympics, and they, they animated it. And the animation, it was showing, like, glimmers to me of, like, the AI.
00;20;43;21 – 00;21;11;02
Unknown
I was like, ooh, they. This is an AI slap. Oh, really? The Olympics. Yes. Yes. Yeah. It was, it was hard. But you had mentioned that everything in the barometer is looking a little bleak, right? Everything looks a little I, I did pull out a glimmer of hope. And when ranking this, we talked about, large corporations distrust in government when polled, my employer is trusted as the highest.
00;21;11;03 – 00;21;35;13
Unknown
Isn’t that weird? Yeah, 78%, 78% of people, trust their employer and I. Another piece of that was there was an increase. 11% of people increased trust in their coworkers and 9% increase in their CEO. Yeah. And so I think that was the global number on that. I can’t remember what the US number was off the top of my head.
00;21;35;16 – 00;22;01;28
Unknown
But I think that so I think they do something like 38,000 people are on this, this poll, globally every year somewhere around there. And, you know, so you’re going to have various sizes of companies. So you’re going to have people who have access to their CEO and, and have close, networks with their, coworkers. And then you’re going to have people who work in, you know, fully remote or things like that, or no access to their leadership team.
00;22;02;01 – 00;22;23;05
Unknown
But I was surprised at that number. And, and I thought, that’s really important for businesses to understand, that they have that ability to use that for good, not for evil. Right. But, you know, you can you can also leverage your employees as authentic spokespeople as well, if they’re if they trust you and you trust them, hey, that’s a start.
00;22;23;12 – 00;22;42;08
Unknown
Yours. Ours. And the other piece we talked about that insularity. Right. And people building those bubbles, if you think about it, you spend a lot of time with your coworkers. They are your bubble. So that’s the other piece. I’m like, well, it’s it’s good that you have more increased trust in your coworker, but that’s reinforcing that that bubble or that insularity.
00;22;42;13 – 00;23;00;16
Unknown
I like the bubble here just so you don’t let them all hang out in this bubble. Oh, they love, of course, of course. But it did harken back to this is going a little bit, further back in the podcast, but that bubble just made me think of social media during election times. Right. And you always think like, oh, I’m only seeing this.
00;23;00;21 – 00;23;18;09
Unknown
It’s going to be great. It’s going to turn out in my favor. And then it doesn’t. You think, what the heck is going on your bubble? You only see pieces. So just thinking of as these bubbles start to form and it’s it’s really showing up in the, the barometer, it’s like, what are we not seeing on the outside of our bubble?
00;23;18;11 – 00;23;40;22
Unknown
Right. And that goes from both sides of the political spectrum for everything. It’s like making sure that you’re not just getting your information from one place. You know, we’re we’re kind of losing this, critical thinking aspect as a society not to, you know, go down a deep, dark rabbit hole here, but, making sure that you are getting, you know, more neutral information.
00;23;40;24 – 00;23;54;16
Unknown
I think there is a place for that, in the news media, and otherwise. But it’s not as sexy. It’s not as fun. It doesn’t give you that, you know, dopamine rush. So we’ll see.
00;23;54;16 – 00;24;01;25
Unknown
and then you mentioned, AI the overreliance on AI, it’s almost like people are losing that critical thinking skill.
00;24;01;27 – 00;24;34;09
Unknown
Right. Well, and, you know, some people turn to AI for therapy, right? And and for, life advice. People are putting some of their deepest, darkest thoughts into, platforms that I don’t know that you should put your deepest, darkest thoughts into. Right. First of all. And now think about this. They might start getting ads. You know, you are pouring your heart out and telling your AI therapist what’s wrong with your life, and you start getting ads for medication right?
00;24;34;11 – 00;24;59;08
Unknown
Right. OpenAI has, released there are there are rumors coming out right now that OpenAI is going out to large global scale. Polly. Polly. National scale, Lord. Large global scale, agencies giving them the in the in for $200,000 minimum spend per month to place ads in chat GPT results. Yeah.
00;24;59;11 – 00;25;05;08
Unknown
Which they said that ads would be the last resort and you know this happens with I think every platform.
00;25;05;08 – 00;25;27;20
Unknown
So let the internet ification begin. I like it’s it’s coming for OpenAI right now. Which you know, I think that’s that’s an in for my girl Gemini to keep climbing up the ranks. Yeah. So another term in that space as we get too reliant on on AI models and not thinking that critical thinking skill, outsourcing cognition, you’re not thinking for yourself.
00;25;27;24 – 00;25;47;04
Unknown
You’re really just using these platforms as your brain. Like some will even advertise themselves, like. Like notion as your second brain. Right. Yeah. That’s what we need. Right. Like no just use the one you’ve got. Really. Well what do you think about outsourcing cognition. Are you getting over. Are you getting too familiar in. Too comfortable with AI for certain things.
00;25;47;05 – 00;26;06;23
Unknown
Well yes. For sure. Not sharing my deepest, darkest thoughts with it. But, definitely use it as a way I, you know, I’ve tried kind of using it as a thought partner, but it just kind of echoes what I want to hear. So I don’t think that it’s very useful in that I also really just hate the, like, over gratuitous.
00;26;06;25 – 00;26;30;19
Unknown
And you’re so smart. You’re so smart. Great idea. Yeah. That’s so great that you’re thinking that way. So. Yes and no. Like, it’s it’s a good way to kind of find some options and think through some things. But I’ve just found that it also it’s kind of like being in a bubble and getting all your information, you know, like my in-laws and a certain news network that they watch a lot.
00;26;30;22 – 00;26;52;02
Unknown
Well, it’s going back to the bubble, right? You want to surround yourself with people that feel the same way about you on almost every topic. That’s why people are using AI so much, because I is doing the exact you. You’re pretty. You’re pretty. Yeah, yeah, I it’s that’s an uncomfortable place for me with that. And I’ve tried to tell it to stop doing that and it can’t seem to remember it.
00;26;52;05 – 00;26;59;25
Unknown
So, Jen, we were covering kind of the trust piece of of AI. How does that all tie back into trust of everybody with the barometer?
00;27;00;03 – 00;27;22;20
Unknown
Well, I’m going to use a word that was used in our last podcast, discernment. Right. It’s what people can tell is real. It’s what people and, and people might even assume if it looks too perfect or like it just seems a little, little off to them. That it’s AI and that’s an instant turnoff in many cases.
00;27;22;22 – 00;27;48;06
Unknown
It’s just not a dice you want to roll necessarily right now, when it comes to creating major pieces of your content or your communications as a brand. So, you know, I think people are looking for authenticity right now in a world where we’re really lacking it, and it’s an opportunity for brands that care about their brand, that care about how they are perceived by and whether they’re building trust.
00;27;48;08 – 00;28;06;02
Unknown
It’s an opportunity for those brands not to just blindly jump on the AI bandwagon. And I’m very pro AI. I use AI for lots of things. I’m a pretty heavy user. But it’s just never going to take the place of human creative. It’s certainly never going to take the place of human creative. It de novo.
00;28;06;04 – 00;28;28;11
Unknown
And I think that companies that just disinvest in human ingenuity, will pay the price for that later. And they also won’t have the trusted employees who trust their CEO and who go out and talk about their brands because they’re undercutting themselves when they do it. So, if you have an opportunity to build trust right now in this world, you should take it.
00;28;28;18 – 00;28;30;26
Unknown
And you don’t do that by putting out I slap.
00;28;31;00 – 00;28;32;12
Unknown
Well said.
00;28;32;15 – 00;28;42;15
Unknown
Okay, now it’s time for our segment called Creative Briefs. This is where we dig into a marketing campaign or company idea and see what insights we can learn from their marketing moves.
00;28;42;15 – 00;28;45;11
Unknown
So the Super Bowl just happened right?
00;28;45;18 – 00;29;08;22
Unknown
Yeah. The the Mecca of advertising. The world’s lamest Super Bowl. Right? Right. The the Super Bowl, the actual sports that were happening. And remember, this is a sports podcast. It’s not the sports that were happening were really boring. Yeah. What do you think about the commercials? I thought brands played it pretty safe this year. I like back to the Edelman’s Trust Barometer.
00;29;08;22 – 00;29;30;00
Unknown
There was a lot of like self-care and take care of yourself and, you know, care for other people. There was quite a bit of that. Maybe, you know, I’m not quantifying this exactly, but I’d say maybe a little bit more than previous years. Yeah. Which was fine. But I would just say that ads averaged a B-minus.
00;29;30;00 – 00;29;53;26
Unknown
Yeah, I would, I would definitely say that. And the other interesting part, they showed them on YouTube on their social feeds before the Super Bowl they used to unveil at the Super Bowl and then promote them right. They’re they’re flipping the script on that now. I think they’re testing to see, do I need to pay this $8 million or will we still get some, or can I get extra juice out of my $8 million?
00;29;53;26 – 00;30;18;09
Unknown
Because people are curious and they want that, like, oh, I saw it before is on the Super Bowl. So they can tell their buddy when they’re sitting on the couch, I already saw this. Yeah, yeah, there there was something during the Olympics. It was, the Mr. Beast and Salesforce commercial on the Super Bowl. That commercial I did not think was good at all, but during the Olympics, they had a commercial for their commercial saying that you need to tune in to watch this.
00;30;18;09 – 00;30;39;09
Unknown
It was kind of a behind the scenes take on them making the commercial. And then when I watched the actual commercial, I was like, yeah, what? Yeah, and that’s the hard part. I didn’t even know what they were trying to say. Everything, every commercial or or a majority of those commercials, it was buy me, buy me, sign up like that was that was the only thing that came from that.
00;30;39;09 – 00;31;02;28
Unknown
It it was a different commercial experience this year. Yeah. In the Super Bowl, I will say the Lay’s commercial that had the QR code that was like in the in the field, you know. Yes. That we couldn’t get the QR code to work, not because it wasn’t a valid QR code, but just like whatever with our screen where we were watching, we couldn’t couldn’t get it to go, and I’m like, oh.
00;31;02;28 – 00;31;17;25
Unknown
And, so, you know, the, the other Gen Newman, works on that, on that, brand. And you’re like, I was like, dude, your QR codes network. I didn’t color and just not going to listen to the podcast. Don’t don’t even say it. Don’t even say it. So,
00;31;17;27 – 00;31;28;10
Unknown
So side note, there is another Jen Newman. And she also runs a marketing agency, but a much, much larger marketing agency. And she is my sister in law.
00;31;28;12 – 00;31;39;13
Unknown
So I want to talk about an ad, and now with the power of a video podcast, for those of you just listening, tune in on our YouTube channel and you can see there’s Annie. Can you pull up the ad? Can we do that?
00;31;39;16 – 00;31;41;27
Unknown
there it is. All right.
00;31;42;00 – 00;31;45;03
Unknown
Okay. So we are going to play this on mute just so we can talk through it.
00;31;45;03 – 00;32;05;08
Unknown
And so we don’t have to worry about this getting taken down or anything. But this ad as you can see here we have a countdown. It looks like a vintage version of a karaoke of a karaoke song. Right. And there is a very popular song, Think This is Everybody by the Backstreet Boys, and there is the audio playing, but it’s the karaoke track.
00;32;05;09 – 00;32;22;27
Unknown
Yeah, right. It’s a karaoke track. And I don’t know about you, Jen. When I was in, when I was at our Super Bowl party, it was just music playing. There wasn’t talking. So everyone looked up at the TV, everyone looked up at the TV. Well, this is the part though, and this is definitely I mean, this is low budget, but clever.
00;32;22;27 – 00;32;43;05
Unknown
Am I the only one? Yeah. So I was like, did I not have these words straight all this time because I was like, doesn’t he say am I sexual? And so that the words on the screen say, am I so secure? And I didn’t even get it. I didn’t get it until we were talking about it in our team meeting, because all of us at this party, which were all of a certain age, let’s just put it that way.
00;32;43;05 – 00;33;04;24
Unknown
And we’re like, well, maybe our hearing’s bad. We’re like, did I just not know? Those were the words? And even when the brand was revealed, I didn’t make the connection. That was so this the whole time, everyone listening was curious. We’re like, what is this? Who is this for? What’s going on? And then that. So secure peace. That’s what made me start thinking, this is either for a security company.
00;33;04;24 – 00;33;29;16
Unknown
This is for, like LastPass. Something else. Right. But for 50s, you have no idea what’s going on. Everyone singing along, the excitement, nostalgic feel. But at the very end, it reveals this is a Coinbase ad. Crypto. Yeah, crypto. Was there much was there much else for crypto? I mean, this was not the crypto bull. No. That we’ve had in years past.
00;33;29;16 – 00;33;48;13
Unknown
This was the eyeball this year. Yes. A lot of that, although not as much as I thought there might be. So, yeah, an interesting timing, given that the, you know, cryptocurrency in general has just taken an absolute bath, you know, in the past couple of weeks. I’m like, well, they sell $8 million. It’s just bad. Yeah.
00;33;48;16 – 00;34;11;27
Unknown
But they didn’t spend much on the video, clearly. Right. And the piece is it stood out right. And I think that it did. I’m assuming that their target market has that nostalgic love for Backstreet Boys. Oh yeah. Right. Their target market. Well, I don’t know if they’re going after Gen Z. I think they’re letting that be for like thinking about kind of the crypto bro kind of market.
00;34;11;27 – 00;34;29;13
Unknown
That is I, I don’t know if that’s they might should it be more like, I don’t know like Rage Against the Machine or something. Crypto bro I don’t think they use Coinbase. I think they use what’s the other one like. Coinbase is the number two crypto app. So they’re trying to get everyone else like this is for your like your average day.
00;34;29;16 – 00;34;45;03
Unknown
Not day trader, but the person who’s investing in their their 400 and K. That’s the only thing they do. They then have Coinbase and that’s how they’re getting crypto. Okay. It’s like they realize they’re not going for the the super techie crypto bro that has a crypto wallet and all of that. Yeah
00;34;45;07 – 00;34;50;23
Unknown
okay. So maybe this is maybe this does narrow in on their target market because it’s crypto.
00;34;50;23 – 00;35;12;27
Unknown
Not so much people like I feel like it might be a little dangerous. Yeah. Thing. So I, I thought that this this ad was great. For that specific purpose. Right. They know who their target market is. They know that they are going for not, the crypto bro. But what’s also really interesting, Coinbase. In 2022, they also had a Super Bowl commercial, kind of a viral moment.
00;35;13;04 – 00;35;35;27
Unknown
It was only a QR code. They just had the QR code bouncing around on the screen. Another situation where you don’t know who the advertisement is for up until the very, very end. This year, they didn’t run the risk of crashing their website. So when people were scanning the QR code, it was going to a 404 or it was going to a, it was going to A301.
00;35;36;00 – 00;36;03;13
Unknown
Because the website crashed this time, they were just curious and watching the whole time. And people hate it, that commercial. Oh, really? They hate it. Yeah, they hated it. It got, I think there was only three other commercials behind it in the history of the Super Bowl commercial tracking, but that was just opinions, right? Coinbase went from being the, I think number 168th most popular app to the number two most popular app downloaded from the iTunes.
00;36;03;13 – 00;36;28;23
Unknown
Okay, Apple Store that year. So it worked. It’s one of the few commercials that I paid any attention to. And we were, you know, hanging out and socializing. And there was just a lot going on in the room in general, was hard to pay attention to anything on TV at all. But this one, like it caught our attention because it was a song that my friend started singing, and then we were all just like, wait a minute, are we just.
00;36;28;23 – 00;36;54;11
Unknown
Have we been just dumb this whole time? Right. So, you know, I’m I’m going to give it points for that. I mean, you know, it’s it’s not like, beautifully produced or anything, but, it’s different and people and and it did gain them, it they, it performed the, the way they wanted it to. Yeah. And it stands out not only because it’s auditory, it can’t go into background noise almost because it’s so different from everything else.
00;36;54;11 – 00;37;04;17
Unknown
You’re hearing. And also I’m looking straight at you. I can see this bright blue. Yeah. Like this is standing out like you’re you’re going to see it. It’s going to make the wall on the other side glow bright blue.
00;37;04;23 – 00;37;16;29
Unknown
okay, I have to give our producer some credit for this because, you know, we’ve got this Google doc going here where we’re all collaborating and we’re like, gosh, I wonder who the audience could be if it’s not crypto, bro.
00;37;17;02 – 00;37;29;12
Unknown
And she’s like, the name of the song is everybody. And she’s just sitting over there. It’s like losing and typing in the Google doc. So, you’re right, Annie, you’re right.
00;37;29;20 – 00;37;35;27
Unknown
And sometimes it just takes a couple more viewings before your audience fully gets the advertisement. Well,
00;37;35;27 – 00;37;40;09
Unknown
I had to have it explained to me, but that’s. And now we’re explaining it to you.
00;37;40;14 – 00;37;42;11
Unknown
Now we’re explaining it to you while
00;37;42;13 – 00;37;45;02
Unknown
it’s Brian’s favorite thing, explaining it to you. Love it.
00;37;45;06 – 00;37;55;11
Unknown
well, Jen, we did it. We recorded our first video podcast. How did how did it go? It it went fine. It was more natural than I thought. I’m, you know, I’m over here trying to not look at the, the cameras.
00;37;55;13 – 00;38;13;03
Unknown
But it it was fine. Like it’s fun. Yes, it was fun. It was exciting. I’m excited for this new this new feed and new opportunity. So if you are listening to this, only listening, you can now watch on Spotify and on YouTube. Jen, thank you for being here for going on this journey. We started the podcast together.
00;38;13;03 – 00;38;34;24
Unknown
Now it’s starting the video podcast now and special thanks to our producers, Andrew Rivera and Annie Stewart. They made this set amazing. This looks great. And they, put together this podcast every month for us and they support us and they just would not, would not come together without them. Oh yeah. For sure. Things would be out of focus and the audio would be all screwed up.
00;38;34;28 – 00;38;39;15
Unknown
So yes. Well, thank you all for watching. We’ll see you next time. So yeah.
00;38;39;17 – 00;38;40;25
Unknown
Are we swearing on this or now?
