About Us

Looking for the unexpected? You've come to the right place! Welcome to de Novo Alternative Marketing.

We are equal parts advertising agency, marketing firm, video production house, social media geeks, guerrilla marketing thought leaders, web development and design firm and brand development resource all with a focus on content and experience.

Literally meaning “a new” or “starting over”, de Novo Alternative Marketing offers just that – a new alternative to your marketing campaigns. Our mission is simple: Create relationships and build emotional connections between consumers and your brand. Historically this was achieved by purchasing TV spots, billboards, and full page spreads in the yellow pages. This may be what is right for your brand, but why limit yourself? It is high impact marketing that brings a brand’s qualities and information directly to consumers often in areas they are not used to seeing advertising, therefore making a stronger imprint on the desired target. Right place, right time, right consumer in the right frame of mind (it even rhymes a bit if you word it correctly).

We’re ready to take your marketing challenges, throw them into our expert think tank, and produce something you’ve surely never thought of before. de Novo is dedicated to cutting through the “white noise” of marketing messages that consumers have learned to tune out. It’s not hard to put an ad in a paper or even on some outdoor billboard, but what will make that ad get NOTICED? There’s a never-ending supply of innovative and unexpected underground media vehicles lurking beneath the traditional channels – street teams, impromptu events, sampling, stenciling, hand-delivered chocolates to a potential client… the list goes on and on.

Alternative Team Page

The best way to assure we provide the best for our clients, is to have the best ourselves! At de Novo Alternative Marketing we have assembled a team that is sure to think "de Novo." Coming from a broad background, our team will be able to solve whatever you throw at us (kind of like Vanilla Ice). As strategic thinkers, we are here to help you identify your target audience (you’d be surprised just how specific it can get), create your marketing plans, and execute them in a way that is credible, relevant and unique.


  • Advertising

    We can refine, redesign, and re-awesomize your existing campaign, or completely create your next winning campaign.

  • Direct Mail

    Sometimes the best way to get your message across is with a delightful home delivered mailer. Avoid the trash; we'll keep it creative.

  • Event Planning

    Do you have a holiday fiesta in the works? We cover the spectrum. Full fledged eventing planning & staffing all the way down to concepts.

  • Video

    Our Addy Award winning videographer will create a piece you (and everyone) will love. YouTube, TV, Presentations, and anywhere else you have a screen.

  • Websites

    Everything is web based these days. Updating a website is crucial. Don't be stuck with a basic HTML site from the early 2000s - the web has evolved, maybe it's time your website has?

  • Product Development

    It takes a creative, marketing focussed, team to develop the best product. We keep your end user in mind and crafts products just for them.

  • Email Marketing

    Your Customers sleep with their phones. They get your emails to their phones. It's as close as you can get to sleeping with your customers.

  • Graphic Design

    Have custom graphics on all of your marketing materials designed right in house. Maybe you could use a new logo? Company initials surrounded by a circle? It's been done.

  • Social Media

    Connect with your customers on a real time basis. Social Media is a 1-to-1 conversation. This can do WONDERS for your brand image.

  • SEO

    Search Engine Optimization does just what it's name suggests - it makes Google like you more and show your page before your competitors.

  • Public Relations

    Tarnished company image? Need a little pick-me-up? There are plenty of ways to solve this mild predicament.

  • Photography

    Add that extra personal touch to your marketing materials with custom photography of YOUR products, YOUR employees, and YOU.

  • Experiential Marketing

    Sometimes it takes more than the marketing PUSH. Involving people and making them EXPERIENCE your brand is a great way for them to remember you.


Here is just a little taste of what we have to offer...

Contact Us

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Bear with us. We’re retooling our contact section!

We like to make things easy. Any way you’d like to reach us…do it. We just want to hear from you. Like something we’ve done? Interested in creating something for your brand or company? Hated something we’ve done? Let us know. Just like any individual, we grow with feedback. We’d love to be your marketing agency. Let’s hear what you have in mind.

329 10th Ave SE, Suite 112
Phone: 319-265-6686

June 2014

How to not nurture your sales cycle

I’m pretty liberal in my acceptance of LinkedIn requests – I like people, I like to network and I’m growing that network and my business with LinkedIn as a big part of that strategy. But I typically don’t accept requests from people I don’t know who are financial advisors, insurance sales people or are selling any kind of dietary supplement.

The other day I got a request from a gentleman who just had a friendly smile (points for that) and seemed cool enough – and even though he sells insurance, I thought, “Eh, what the heck – at least he’s local.” So often these requests come from people outside our market.

Unfortunately, this person did not prove to the exception to the rule. This is the first correspondence (and my reply) that I received from him (click for larger image):

notcool (see, I’m nice enough to redact the personal information)

In my opinion, this is the exact opposite of the tactic one should take. I really believe in nurturing the sales cycle. Contact me with info I can use first, or at least establish how you know me. I feel like the approach taken above is a way to simply check off a business development list, and not an actual strategy. And to be transparent, I’ve probably made the same mistake in my dealings before, by not making sure I had nurtured the cycle before I made the ask. Additionally, I think this is true in so many other  ways – when asking for a contribution of money, or even volunteer time, or pro bono services, or sometimes even advice. Don’t skips steps in the cycle.

Below is a graphic that sums up what an appropriate and effective sales cycle might look like. It’s specifically relating to content marketing, but is applicable to every day business or fund development (click for larger image):


It definitely takes more work, but it is also a more effective and authentic way to grow your business.

June 20, 2014 0
February 2014

Hyped to Death?

If you were let down by this year’s Super Bowl commercials, it’s not your fault. Commentators built up hype for the contest between the NFL’s number one offense and the number one defense for weeks. On top of that, Super Bowl commercials have a reputation for being more entertaining than the game itself. Sunday night left almost all but diehard Seahawks fans disenchanted with a blowout game and lackluster commercials.

Overall, the commercials of Super Bowl XLVIII were not as comical as most of us expected. However, Sunday’s big game brought us advertisements that were thought-provoking, clever, and record-setting.

On top of the commercial hype, Twitter took center stage once again after Oreos quick and cheeky response to the blackout that happened in 2013. JCPenney stole the Twitter spotlight this year with a series of…poorly typed (interpreted as drunk) texts.

As more and more companies saw these posts, they couldn’t help to react.

Shortly after two typo-filled tweets, JCPenney  let us in on their little trick. They were #TweetingWithMittens in order to promote their new mittens. They followed this with photos of their staffers typing with mittens in a warm office and even added in some photos of them eating Doritos and attempting to open a Snickers all with the “GO USA” mittens on.

Coca Cola gave us a polemical rendition of America the Beautiful, although many of those who took offense were (and still might be) under the impression that it is our national anthem. Additionally, we witnessed the return of Cheerios’ multiracial family that sparked controversy in the summer of 2013.

A larger-than-usual amount of commercials reached out to the good in viewers. Chevy raised awareness for World Cancer Day. Microsoft reminded us of how much positive impact technology has on our lives.U2 and Bank of America raised money for RED by giving away music, and Chrysler teamed up with Bob Dylan to revitalize our passion for American-made cars. And as usual, Budweiser melted our hearts with cute animals.

Sunday night did deliver some comic relief to those left brokenhearted by the game. RadioShack issued an ‘80s star-studded commercial making fun of its reputation of having outdated stores, Hyundai reminded us teenage boys are still completely unable to function around girls, and John Stamos still only has one thing on his mind (other than Dannon Oikos).

Despite the loss of viewers over the second half of the game, Esurance came away with the most widely talked (or tweeted) about commercial of all. Claiming they saved $1.5 million by airing their commercial after the game, Esurance vowed to pass along that savings to one lucky person who tweeted using ‘#EsuranceSave30.’ The following Wednesday, John Krasinski and Jimmy Kimmel surprised the winner with the 1.5 million…in cash!

In other commercials, Scarlet Johanson’s operating system enjoyed homemade soda, Volkswagen’s Engioneers had rainbow butts, and Danica Patrick yet again made a Super Bowl commercial appearance but went largely unrecognized in a muscle suit for GoDaddy’s small business solutions.

How did you feel about the commercials this year? Do you think that the “commercial teaser” is here to stay?

February 6, 2014 0
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