Here To Help Tell

Your City's Story

Using data and creativity to spark fresh ideas is what we do best.

Years of experience working with cities of all sizes on initiatives big and small—from engaging community members to boosting tourism—have made us experts in the field.

What can we do for you? Marketing strategy? Sure. Communication planning? Of course. Bringing your website into the 21st century? Absolutely.

People connect with people, so communicating through a human lens is vital. It starts with shifting from mere information sharing to the power of storytelling, with transparency, clarity, and humanity as key aspects. When you combine it all, you get something refreshingly meaningful that represents your community. 

Keep exploring to see how we’ve done it and gain a few fresh ideas of your own.

PUT YOUR CITY ON THE MAP

Imagine if you could access details about visitor demographics and traffic around your city to inform your community planning. It’s now a reality with location analytics.

Placer.ai aggregates information from hundreds of mobile applications to provide you with powerful data centered around both your residents and visitors. From evaluating top attractions to tracking growth and movement trends, we can use Placer.ai to give your city valuable insights and a competitive edge.

YOUR WEBSITE IS YOUR FRONT DOOR

People go to your website as their one source of truth for all information. In many cases, it’s your first impression to both prospective tourists and community members. With that in mind, you need a website that is:

Easy to navigate • Dynamic and interactive • Visually appealing

A modern, accessible, and well-designed website will keep people engaged, help them find what they’re looking for, and prompt action.

DIGITAL MARKETING DOESN’T HAVE TO BE INTIMIDATING

Simply put, digital marketing is your online presence. It typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device and includes:

Websites • Online video • Display ads • Search engine marketing
Paid social ads • Social media posts

Each of those platforms can help you extend your messaging and reach new people. It’s a prime opportunity to feature community members to keep your content approachable and give it that human touch.

LISTEN WELL. THINK FRESH.

Check out our latest podcast episode featuring Mount Vernon’s Assistant City Administrator, Lori Boren. We talk about the power of city communications, the value of a stellar website, and the benefits of using a customer relationship management (CRM) platform.

PUT YOUR BEST FACE FORWARD

Each community is unique, and conveying your identity is at the heart of our philosophy.

This is why marketing matters.

Start with determining what your community loves about and envisions for itself. The key is engaging with your residents and building a vision together, then empowering those people to become ambassadors. Our approach—research first, creativity from within, and strategy based in experience—helps your community reach its goals.

WE WROTE THE BOOK ON COMMUNITY ENGAGEMENT

Well, the e-book. Discover how to engage your residents, define your city’s brand, and position your community for future growth and success.

How can we help?

Fill out the form below to get our wheels turning.

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